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Downtown Adams Receives Local Rapid Recovery Planning Grant

By Jack GuerinoiBerkshires Staff
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ADAMS, Mass. — Downtown Adams has received a Local Rapid Recovery Planning Grant from the Massachusetts Department of Housing and Community Development to create an implementation plan to stabilize and revitalize the downtown area.
 
The business and development group announced Wednesday that the Berkshire Regional Planning Commission will utilize the $60,000 grant to develop a report identifying several projects that can respond to the effects of COVID-19 on the local community and business.
 
"I think all of us have suffered in the last year," Stephen Stenson, owner of the Mausert Block and Downtown Adams member said. "We hope this process brings hope and activity to the downtown area. So yes we are excited to have technical assistance to put together a vision of an active downtown.  I think by supporting local businesses and increasing potential jobs will help build-on Adams as a great place to live."
 
Stenson said out of the 351 municipalities in Massachusetts, 125 grants were awarded. Downtown Adams was the lead applicant with the support of ProAdams and the town of Adams. All three local entities will partner in the planning process.
 
"It was a very fast process as it is for immediate assistance," he said. "We had about seven days to put it all together."
 
The downtown group identified three short-term goals in its application:
 
1. Bring back downtown activities to rebuild community spirit 
2. Stabilize existing businesses and current economic activity
3. Increase business startups in the downtown area. 
 
The study area is bounded by Summer Street, Center Street, Park Street and Hoosac Street.
 
"But anecdotally, downtown has suffered several closures, about 5 to 10 percent, in addition to the drastically reduced revenue for most businesses," Stenson said. "This is critical as the vacancy rate is close to 50 percent and comes off from the retail apocalypse that has occurred over the past 15 years.  Twenty years ago, vacancies on Park Street were rare. This is an opportunity for the Adams community to envision what the downtown should look like after the retail apocalypse and COVID." 
 
The first step is to create an assessment of needs and catalog the impacts of COVID-19 among local businesses and the community. Starting in March, the various groups will gather to identify and catalog areas of concern and potential projects to be implemented.  A database of the local businesses has already been created and will be used to reach out to determine their needs.
 
Stenson said data collection will start next week with surveys of local businesses completed by the end of March.
 
More than 10 projects are expected to come forward over the next two to four months.
 
"The projects can be really flexible and targets the needs of the community rather than a pre-set plan," he said. "The key to the projects is that they can be implemented quickly this year at the local level."
 
The Mausert Block will act as a hub of sorts for the project. Stenson said the plan is to broadcast virtual meetings and set up display areas. 
 
The meetings will be available on Facebook Live and be taped and broadcast by Northern Berkshire Community Television.
 
Once COVID-19 gathering restrictions are lifted, he hopes folks will be able to meet in the large commercial space for in-person meetings.
 
"Everyone's input is essential and the community assistance and volunteerism necessary for this to be a success," he said. "It's a ground-up plan rather than top down. This is why we will be using all possible channels, including social media and display areas, to try to get as much broad participation from the community as possible. The downtown group's focus is obviously on jobs and businesses, but other organization's input is essential to create as broad a blueprint as possible."
 
In April and May, the wider community will be asked to incorporate its ideas and concerns. These will be worked through with the consultant team to determine several project recommendations and complete the study by August 2021. Recommendations will be implemented in the latter part of 2021.
 
Downtown Adams member Heather Cachat added that although the grant is purely for technical assistance, there may be an opportunity to capture funds to put the plan into action. 
 
"This phase will set us up with the right data and a plan that can be actionable and enticing for grants and investment," she said. "The state has said at the end of this process ... we will be in a place where we are able to and likely receive actual physical funds to implement our plans. This is a huge step for our little town of Adams. I personally am extremely excited to be involved and can't wait to see what positive effects we can have on this community."
 
Interested volunteers can contact the group on the Facebook page or join the Facebook group,

Tags: business development,   state grant,   

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Cheshire Opens Tree Festival, Clarksburg Children Sing

By Brittany PolitoiBerkshires Staff

Santa arrives in Cheshire to lead the parade to the tree lighting. 

CHESHIRE, Mass. — The town center was alive with holiday cheer on Sunday evening as Santa Claus led a brigade of hay rides from the Festival of Trees to the Christmas tree lighting.

Cheshire was one of three North Berkshire communities on Sunday that marked the beginning of the holiday season with tree lightings and events.

The third annual festival, which opened on Sunday, showcases more than 70 decorated trees from local businesses and town departments. It has grown yearly, with 32 trees in the first year and 53 in the second year.

DPW Director Corey McGrath said the event exceeded expectations and the camaraderie between town departments made it easy to plan.

"It falls into place," he said. "… you put it out there, you build it, and they come."

McGrath sais when he started the event, there were going to be 13 town committee trees to match the windows of the Cheshire Community House's main room "and they said 'No, go big.'"

"That's what we've got now," he said. "Through the whole month, it will just be endless people all day."

The evening began at the tree show with live holiday music and adorned greenery around every corner.  Santa arrived in a firetruck and attendees were transported to the Old Town Hall for the Christmas tree lighting, later returning to the Community House for refreshments.

Town Administrator Jennifer Morse said businesses and departments called to reserve trees donated by Whitney's Farm and voters will choose a winner by the end of the festival. The best in show will get a free tree from the farm next year.

There was also a raffle to benefit the Recreation Committee.

"It’s open all the way until the 29th," Morse said. "So people are welcome to come in at any point [during open hours] and look at it."

Selectwoman Michelle Francesconi said planning has been "really smooth."

"I think that the town employees and volunteers have all kind of settled in now that it is the third year of the event and the festive atmosphere starts the week of Thanksgiving when all of the trees start getting set up and Christmas music is playing in town offices," she explained.

"There is so much interest that we have more interest than we have space for the trees so, at some point in time we'll be pretty full but I think that the community is anticipating the event now every year and the word is spreading."

She added that there is a lot of interest in tree theming and that volunteers and businesses are enthusiastic about creating something new and exciting.

The tree at Old Town Hall was donated by Youth Center Inc. and a child was selected to help Santa light it.

"Differences are always put aside when it comes to something like this," McGrath said.

Adams also hosted carriage rides around the downtown, a visit with Santa Claus in the Town Common's gazebo and hot cocoa and candy from the Adams Lions Club. The tree was lighted about 4:30.


Santa, or one of his helpers, was also in Clarksburg, above, and in Adams.

In Clarksburg, preschoolers and kindergartners from school serenaded the crowd at annual Christmas tree lighting at Peter Cooke Memorial Town Field.

More than 100 people turned out to welcome Santa Claus as he arrived by fire engine and cheer as he threw the switch to illuminate the tannenbaum and get the season going in the town of 1,600.
 
The scene then shifted to the park's gazebo, where the youngest pupils from the town school — joined by a few first-graders — sang "Must Be Santa" and "We Wish You a Merry Christmas."
 
Then it was time for the main purpose of the season: giving to others.
 
The Clarksburg Veterans of Foreign Wars once again distributed checks to local non-profits.
 
The VFW chapter distributed $10,250 that it raised over the past year from a mail campaign and its annual golf tournament.
 
The biggest beneficiary was the Parent-Teacher Group at the elementary school, which received $4,000. Other groups benefiting from the VFW program included the cancer support groups AYJ Fund and PopCares, the Drury High School band, the St. Elizabeth's Rosary Society, the Clarksburg Historical Commission, town library and Council on Aging.
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