North Adams Verizon Store Under New Ownership

NORTH ADAMS, Mass. — Wireless Zone, an authorized Verizon Wireless store on Main Stree,t has new owners, who are looking to expand inventory and remodel the showroom.

On Friday, owners Nate Bastarache and Keith Parzych moved into their new store after buying the business. The North Adams location is the fifth Bastarache will own and second in the Berkshires.

Over the next two weeks, the store will still be open but the owners will be completely overhauling the interior. The store will be a fully staffed, with five to six employees, open seven days a week and carry all Verizon products, including Apple products.

"We are remodeling with all brand-new fixtures and equipment. We're going to stock everything Verizon has to offer," Bastarache said.

They were even open Friday despite their inventory arriving late in the afternoon. The store may install a new exterior sign after receiving approval from the city.

Bastarache also opened the Verizon Wireless store in Great Barrington and when the opportunity to buy the North Adams store presented itself four months ago, he jumped on it.

"I love it [in the Berkshires]. I wanted a store on the other side of the county," he said. "There was the need and opportunity in North Adams."

Bastarache worked with Parzych for 12 years in the auto industry. After being frustrated with the customer service, he was receiving with wireless stores, he opened his first Verizon Wireless store in Easthampton. Shortly after, he opened another store in Northampton, followed by Chicopee and last year in Great Barrington. He reunited with Parzych to partner in purchasing the North Adams location.

He said the key to making the business thrive is good customer service and having the items in stock. All of the showroom products will be "live" for customers to "basically test drive the device" and at least two staffers will be on at all times, he said, including either himself of Parzych.