NORTH ADAMS, Mass. — Today at noon, Mayor Richard Alcombright and members of the American Cancer Society marked October Breast Cancer Awareness month by hanging pink ribbons from a period light fixture on the south side of Main Street.

Among the participants were Traci Heath and Laura Baran, community executives of development for the American Cancer Society, New England Division; North Adams City Council Vice President Lisa Blackmer, whose mother died of cancer earlier this year; and survivors Donna Bernardi-Briggs, Shirley Wolfe and Bernice "Red" Alcombright, the mayor's mother.

Quadlands and Mount Williams Greenhouse donated bows for North Adams; The Flower Gallery and Zepkas donated bows for Adams.

"I encourage people to visit cancer.org for breast cancer information and want to stress the importance of mammograms," said Heath. There are local programs such as Look Good Feel Good and Reach to Recovery for breast cancer survivors, she said.

Heath also invited the public to attend the second annual Making Strides Toward Breast Cancer Walk, to be held on Sunday, Oct. 17, on the Ashuwillticook Rail Trail in Adams. The walk begins at 11 a.m.; for more information contact Heath at 413-493-2127 or traci.heath@cancer.org.

According to the American Cancer Society, by the end of this year some 207,090 new cases of invasive breast cancer will be diagnosed in American women. About 54,010 new cases of carcinoma in situ (CIS) will be found in American women (CIS is non-invasive and is the earliest form of breast cancer). This year, some 39,840 American women will die of breast cancer, second only to lung cancer as the leading cause of cancer death in women.

The chance of a woman having invasive breast cancer some time during her life is a little less than one in eight. The chance of dying from breast cancer is about one in 35. Breast cancer death rates have been going down, probably due to finding the cancer earlier and better treatment. There are more than 2.5 million breast cancer survivors in the United States.