The formation of a new business association in the city is being announced Thursday afternoon.

Mayor Richard Alcombright and Brian Miksic, president of Axiom Multimedia and a member of the board of directors of the new group, will talk about the initiative on Thursday, April 29, at 1 next to Persnickety Toys.

Develop North Adams Inc. will be a private development corporation (it does not yet appear in the state's corporate database) "focused on growing and promoting businesses in North Adams," according to a release from the mayor's office.

The group is an outgrowth of talks between city officials, local businesses, cultural and educational entities and former members of the old Downtown Development Inc. to spur creation of a local association to take on marketing and development for the city. It's been merged with the grass-roots NorthAdamsIdeas.com, a Web site created shortly after Alcombright was elected last fall to allow residents to share ideas. The site is now "Develop North Adams."

The first initiative out of the Web site is the Community Day of Service on Saturday that will bring residents and Massachusetts College of Liberal Arts students together to work and socialize. DNA (like those initials for a rejuvenation group) will presumably also work with the Berkshire Chamber of Commerce on North Adams-specific projects. Merchants have complained over the lack of a city association after the Northern Berkshire Chamber merged with the larger Berkshire Chamber some years ago.

Chamber President Michael Supranowicz will be a member of the new DNA board, as will Miksic.

Also on board are Blair Benjamin Massachusetts Museum of Contemporary Art; Tom Bernard of Massachusetts College of Liberal Art; Seven Blakeman, photographer and owner of the Elf Parlor; City Councilor Michael Boland; City Councilor Keith Bona of Bona Marketing; David Carver of Scarafoni Associates; Lois Daunis of Papyri Books John DeRosa of Freedman, DeRosa & Rondeau; Ryley Gaudreau of Edward Jones; retired MCLA administrator Steve Green; Paul Hopkins of Northern Berkshire Healthcare; Mary Morrow of MountainOne Financial Partners and the Williamstown Chamber of Commerce; artist and real estate developer Eric Rudd; and Jonathan Secor of MCLA's Berkshire Cultural Resource Center.