MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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BAAMS' Summer Jazz Band Day Camp In Full Swing

By Jack GuerinoiBerkshires Staff

Students come together to perform as a group but to have the opportunity to break out into sections specific to their instrument.
NORTH ADAMS, Mass. — More students are getting into the swing with BAAMS' Summer Jazz Band Day Camp, which returned this week for its sixth session.

Berkshires Academy of Advanced Musical Studies founder and Director Richard Boulger said this year 35 students attended the camp, and although the majority are from Berkshire County, students from the Boston area and New York State were participating.

"I think the word is getting out about BAAMS in Berkshire County and beyond," he said. "... I would say that what makes us very special is that we really are student-specific. We focus on each of our kids, and we do not use the cookie-cutter approach to teaching."

The camp ran this week, from Aug. 12 to 16, and students ages 12 to 18 studied alongside world-class musicians including drummer Tony Lewis, bassist Alex Blake, saxophonist and woodwinds artist Ada Rovatti, vocalist Jim Taft, pianist Dario Boente and Boulger himself who plays trumpet.
 
"We've got a really nice, really wonderful, faculty. For our kids this year. This is the most kids we've had to date," Boulger said. "We bring the very best musicians in so students don't have to go to New York City, Boston, or wherever. They can learn from the best right here in Berkshire County. You can really have this amazing experience and it is really transformational."

Rovatti added that along with new students, she is happy to see returning students allowing musical relationships to continue to grow.

"The relationships that they create at BAAMS are amazing. I am happy to see that a lot of the same students are back so that means we are doing something good," she said. "They are coming back for more."

In past iterations of the camp, Boulger said they really focused on playing and understanding music aurally. But this year, he added, you'll notice music stands set up.

"We're expanding the experience for our kids, where we certainly still emphasize the ear and the ability to hear music, we want our kids to really have a full experience in terms of reading music," he said. "...So we have written arrangements, and we also have created some original music, based on the kids themselves. so we're sort of like adding on another component, which is reading music and still at the same time creating original music."

Rovatt who is also an accomplished arranger said with more students it is important to have notation in front of the students so they are all working from the same reference.

"We still go with the flow with what you hear because ultimately it should hear and feel good, but as a school you also want to give students the tools. If they want to take it to another level they need to have music," she said. "They have to have an idea of how to expand the vocabulary and the fact there are so many students, you need some kind of structure."

Rovatti added that they meet students at all levels helping new musicians navigate the basics while showing more advanced students barrier-breaking tools and a stage to find their voice and sound.

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