MountainOne Recognized With Multiple Industry Awards

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NORTH ADAMS, Mass. — MountainOne announced the company is the recipient of six Gold Service Industry Advertising Awards (SIAA), a Bronze from the New England Financial Marketing Association (NEFMA), and a 5-Star Rating from BauerFinancial, Inc.
 
Service Industry Advertising Awards
In collaboration with the creative team at HATCH the Agency, MountainOne was awarded six 2023 Gold SIA Awards in the following categories: Digital Video (Desk of Mo: Self Care); Integrated Marketing Campaign (From the Desk of Mo); Outdoor (MountainOne Insurance Billboards); Radio Advertising (MountainOne Insurance: Yoga); Radio Advertising Series (MountainOne Insurance); and Total Digital Marketing Program (From the Desk of Mo).
 
The SIA Award program serves to recognize advertising excellence within the service industry. More than 1,000 entries were evaluated among a national panel of judges during the 2023 competition, with less than 200 in gold, silver and bronze awards distributed.
 
New England Fiancial Marketing Association "Neffie" Awards 
MountainOne received a Bronze NEFFIE Award in the Digital Marketing category from NEFMA for its Instagram launch in early 2023. The NEFFIE Awards recognize and celebrate outstanding achievement in various categories related to financial marketing.
 
MountainOne's award-winning 2023 Instagram debut leveraged its brand and the ongoing development of content to build an engaging social media presence. Posts feature its Mountaineers, community partners and events, local highlights, scenic landscapes, and a variety of brand-related and goat-themed content, including the popular #MotivationalMonday and #MoCrushMonday content categories.
 
Bauer Financial Star Ratings
For the 35th consecutive quarter, MountainOne has earned the highest 5-Star Superior rating for financial strength and stability from BauerFinancial, Inc. The rating is based on Dec. 31, 2023, financial data.
 
"We take great pride in each of these industry awards, particularly because they recognize excellence in several capacities," said Robert Fraser, President and Chief Executive Officer at MountainOne. "Congratulations to our hardworking team for these important recognitions -- and a special thanks to Mo, our MountainOne Spokesgoat, for being such a great inspiration."

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Greylock School Geothermal Funding Raises Eyebrows

By Tammy DanielsiBerkshires Staff
NORTH ADAMS, Mass. — As the Greylock School project moves into Module 6 — design development — there's a nagging question related to the geothermal system. 
 
There's been concern as to whether the system will work at the site and now a second concern is if it will be funded. 
 
The first question is so far partially answered based on investigative drilling at the closed school over the last week, said Jesse Saylor of TSKP Studio. 
 
"There was the potential that we couldn't drill at all, frankly, from the stories we were hearing, but ... we had a good we had a good experience here," he told the School Building Committee on Tuesday. "It is not an ideal experience, but it's pretty good. We can drill quickly, and the cost to drill, we don't expect will be that high."
 
He had spoken with the driller and the rough estimate he was given was "reasonable relative to our estimate." The drilling reached a depth of 440 feet below grade and was stopped at that point because the water pressure was so high. 
 
The bedrock is deep, about 200 feet, so more wells may be needed as the bedrock has a higher conductivity of heat. This will be clearer within a week or so, once all the data is reviewed. 
 
"Just understanding that conductivity will really either confirm our design and assumptions to date, it may just modify them slightly, or it's still possible that it could be a big change," Saylor said. 
 
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