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Berkshire Regional Transit Authority Offering Free Rides Though Saturday

By Brittany PolitoPrint Story | Email Story

PITTSFIELD, Mass. — Catch a free bus ride in Berkshire County while you can.

Berkshire Regional Transit Authority is offering free rides from Monday, July 12 through Saturday, July 17 to welcome new riders and thank existing ones for their patronage.

"The BRTA is so happy to see everyone out and about," Deputy Administrator Sarah Vallieres said. "This is a big ‘thank you' to all of our customers who used our services throughout the pandemic and a 'welcome aboard' to anyone who has never traveled with us."

This is a promotion to encourage riders to use the public transportation services they offer through 13 communities in Berkshire County in the hopes of generating more interest and more ridership for the rest of the year.

It is a way to welcome back existing riders and new riders as the COVID-19 pandemic begins to lessen and more people are leaving their homes.

BRTA has made some service changes and some alterations to the transfer policy, Vallieres said, and this free week is also intended to help riders and potential riders familiarize themselves with the transportation system.


This is the first time BRTA has offered such a promotion because the authority, along with the entire world, has never experienced an event like a global pandemic that caused such disruption in life.

"The BRTA does offer free rides on your birthday, but nothing for a full week of service," Vallieres added.

In the month of June, there were 30,468 riders on the fixed-route bus system.  The BRTA's numbers are trending upwards as the onset of the COVID-19 pandemic lessens.

Specific schedule or route information may be obtained by contacting the operations department at 1-800-292-BRTA extension 1 or by visiting the BRTA website.

 


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BCC Celebrates This Year's 40 Under Forty Recipients

By Sabrina DammsiBerkshires Staff

The awards were presented by Barbara Hochberg, right, vice president of the Berkshire Community College Foundation. See more photos here. 
PITTSFIELD, Mass. — More than 300 community members attended the 40 Under Forty Awards celebration on Thursday, recognizing individuals who are dedicated to improving the quality of life for those in the Berkshires. 
 
Berkshire Community College received several hundred nominations this year and narrowed it down to 40 unsung heroes who have achieved many accomplishments, college President Ellen Kennedy said. 
 
Kennedy said it was wonderful to see previous winners nominating the next generation. 
 
"They sort of understand the importance of what this recognition can symbolize to people and the inspiration it can provide to people to be connected and committed to what's happening in the Berkshires," she said. "So it's been exciting to see it evolve that way."
 
The event is a moment to both pause but also go forward, Kennedy said afterward.
 
"So pause and really celebrate all of this talent and interest and these really creative, innovative, hard working, committed individuals, but it's also a moment to push forward on the next round of entrepreneurial innovation that can happen in the Berkshires. And a lot of these people bring that spirit to that," she said. 
 
The winners come from diverse backgrounds, including longtime residents with deep roots in the Berkshires as well as newcomers who have recently moved to the area and are already making a mark, Kennedy said. 
 
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