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Carr Hardware Advertising Campaign Wins Telly Award

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PITTSFIELD, Mass. — Carr Hardware's Dewitts Advertising Campaign, created by Clayson Creative, has won a GOLD place Telly Award for 2021 in the business to consumer category.
 
Clayson Creative/Carr Hardware "The Dewitts" campaign were among this year's winners that also included Jennifer Garner’s "Pretend Cooking Show" series, RadicalMedia’s "Crime Scene: The Vanishing at the Cecil Hotel" documentary series, Partizan’s "Fantastic Voyage" campaign.
 
"All the credit goes to Ryan and John at Clayson Creative and Carr’s marketing guru Amy," President of Carr Hardware Bart Raser said.
 
The Telly Awards honor excellence in video and television across all screens. Campaigns are judged by the Telly Award Judging Council.
 
"Carr Hardware gets it," Chief Creative Officer and Owner of Clayson Creative Ryan Cowdrey said. "When you are creating a marketing campaign and spending a lot to get your name in front of customers, it’s so important to have memorable content. It’s silly enough to keep you laughing but smart enough to make you choose Carr Hardware every time."
 
According to a press release, the Dewitts, who are featured in the advertising Campaign, are the world’s worst Do-It-Yourselfers and are in constant need of help from the experts at Carr Hardware. 
 
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Pittsfield Celebrates 'Twinning' With Irish Sister City

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Last week, the city celebrated St. Patrick's Day early with officials from Sister City Ballina, Ireland.

There was music, dancing, gift exchanges, and a lot of green.

"If you're wondering, what does a Sister City do?" Pittsfield Sister City Committee Chair Francis Curley said.

"We've had art exchanges, we had a female basketball team from Ballina come over and play here, we had a semi-pro basketball team from Ballina come here. So it's not just sports; it's like cultural exchanges. Every time I speak with someone from Ireland, I learn something new."

Pittsfield and Ballina have been "twinning" for 27 years, fostering cultural, educational, economic, and recreation exchanges.

"It's really special that we have that connection and I just feel that we have to keep it up," Ballina's Mayor Michael Loftus said.

Ballina is a community of about 10,000 people and, similar to Pittsfield, has a vibrant art scene and natural scenery. Even though the two cities are almost 3,000 miles away, Loftus displayed a photo of a local pothole to show that both places deal with the same everyday struggles.

"We also have potholes in Ireland and that's a diver, actually, in our potholes in Ireland," he said. "Whatever you do, please don't be criticizing. It's not just here that you have them."

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