PITTSFIELD, Mass. — As small businesses confront what some analysts already have called the worst financial crisis since the Great Depression, the phones of a small-business adviser have been relatively quiet.
"The main contact we're getting is through email," Keith Girouard said this week. "That is a lot more effective and efficient for us.
"We're working through phone and Zoom [video conferencing] as well. But the phone is not ringing off the hook. The emails are ringing off the hook."
Girouard is the Berkshire regional director of the Massachusetts Small Business Development Center Network. He operates one of five such centers across the commonwealth and a thousand in the United States and its territories.
"What we do is provide assistance," he said in a telephone interview. "Our services are free and confidential."
And these days, a fair amount of those services involve advising business owners on loan programs administered by the Small Business Administration, including a new product created specifically to address the economic effects of the COVID-19 pandemic.
One feature of the Coronavirus Aid, Relief, and Economic Security (CARES) Act is the Paycheck Protection Program.
The widely publicized PPP is a loan offered through banks and credit unions that features a 1 percent interest rate, payments deferred for up to six months and loan forgiveness, "based on the employer maintaining or quickly rehiring employees and maintaining salary levels," according to the SBA website.
As favorable as those terms are, Girouard is advising that businesses don't put all their eggs in one basket but instead consider several SBA products in addition to the PPP.
The administration's Economic Injury Disaster Loans offer terms of up to 30 years at interest rates of 3.75 percent for for-profit businesses and 2.75 percent for non-profits. Businesses can borrow up to $2 million.
Girouard said the EIDL is an existing SBA program that has been adapted for the COVID-19 crisis, and the roll out had some issues.
"For people who jumped on in the beginning — they had just adapted a program they had for natural disasters," he said. "The magnitude, the volume of people coming through the system is huge, and also it's an economic disaster.
"The feedback we're getting from clients is that in the first iteration or second iteration, they didn't know how to answer the questions [on the application] because it was more geared to the natural disasters. Now, it's much more clear. The changes have happened very quickly to get it in tune."
Girouard said the application process online takes about 45 minutes. The turnaround for the EIDL typically is about three to four weeks, but it also offers advances of up to $10,000 to help get funds more quickly into the hands of businesses.
"The PPP is meant to work with the EIDL in the sense that with part of the money you get from the PPP, you can pay off the EIDL," Girouard said. "The reason that's interesting is that as exciting as 3.75% interest is on the EIDL, it's 1 percent interest on the PPP. You can exchange it for 1 percent interest, which is outstanding. That's why we try to get people to look beyond just the PPP."
A third option Girouard is advising is the SBA's Express Bridge Loan, which can allow small businesses "who currently have a business relationship with an SBA Express Lender" to acquire up to $25,000 in "two weeks or less," he said.
Most local financial institutions are offering Small Business Administration loans, and many have links to online applications prominently displayed on their web pages.
At Adams Community Bank, they are advising customers to talk to a loan officer before hitting the button on an application.
"We prefer them to call first so we can make sure they're using the right application and they know the documentation so when we do submit it, it's ready to go," said Maureen Baran, the bank's senior vice president for retail lending. "I think that's why we have some approvals already, because we set our customers up for success."
Baran said on Wednesday that Adams Community Bank already had processed 100 applications for PPP loans since the SBA finalized the application process late last week.
"We have a good team that kept track of it closely and was ready to launch it," she said. "We have some approvals out of the 100. It's now waiting for direction from SBA on the closing requirements, what documents need to be signed. Our commercial team is on a conference call with SBA [Wednesday] morning to start closing all those as soon as possible."
Local banks are doing what they can to help businesses outside the SBA process as well. Mountain One Bank is offering a commercial loan payment deferral program. Adams Community created a $500,000 local Small Business Assistance Loan Fund and customers can borrow up to $25,000 at 3.99 percent with interest-only payments in the first six months.
"We've had some really good activity in the Small Business Assistance Loan Fund," Baran said. "Not all businesses fit perfectly into what the Small Business Administration offers. This is basically a discounted interest rate loan to help people through this.
"We still have funds available for our customers, and there are a number of applications in process right now."
Baran said there are small businesses in the area that may not find the Paycheck Protection Program works for them.
"Restaurants probably are a good example," she said. "Part of the PPP does require the money to be used within a certain period of time after the note is signed. Not knowing when you can reopen a business — whether a restaurant or other non-essential business is a difficult thing.
"The requirements are that you have to use 75 percent of the money taken under PPP for payroll to qualify for forgiveness of the loan. And people don't know if they'll have their staff back in that period of time, so they're leery."
That concern has been raised by the Massachusetts Restaurant Association.
On its website, the trade group notes on its website that, "For some operators, it might not make sense to take employees off UI because they will not be in operation. Our industry will most likely need a ramp up period back to capacity. It might make more sense for operators to use that money in 5-8 weeks, which is currently not permitted."
The MRA also says it is working with the Massachusetts congressional delegation and SBA administrators to address the concerns of its members.
The Massachusetts Small Business Development Center's Girouard said he had no first-hand information about any special concerns relative to the restaurant trade but emphasized that there are a variety of loan options aside from the PPP.
"I have and will continue to suggest to our hospitality and restaurant clients that they review the eligibility criteria for both the EIDL and the PPP, and if they qualify, they should apply — and do it soon," he said.
If you would like to contribute information on this article, contact us at info@iberkshires.com.
Your Comments
iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.
No Comments
Friday Front Porch Feature: This Luxury Home Has Plenty of Amenities
By Breanna SteeleiBerkshires Staff
LENOX, Mass. — Are you looking for a big house to enjoy your days with a big movie theater, a sauna, and more? Then this is the house for you.
Built in 2004, this seven-bedroom, and nine-bathroom home is 7,073 square feet on more than an acre. The home comes with an elevator to the lower level to access a theater, sauna, gym, wine cellar, massage room, and its very own soda fountain.
The home also has a guest house with a saltwater pool. A multi-car garage greets you with heated floors.
The this home is listed for $4,950,000 and is located in the 125-acre, gated Pinecroft compound.
We spoke to Leslie Chesloff, the listing agent with William Pitt Sotheby's.
What do you think makes this property stand out in the current market?
Chesloff: This gated Berkshire stone estate truly redefines luxury living in the Berkshires. What sets it apart is the rare combination of resort-style amenities and complete privacy. The property offers Canyon Ranch-level wellness living with a full spa experience at home — including a sauna, massage room, and gym — plus an eight-seat hi-def theater with wine cellar for entertaining. The heated, gunite saltwater pool and spa are complemented by a fully equipped pool house with a guest suite and complete kitchen, perfect for extended family or guests.
What was your first impression when you walked into the home?
The moment you step inside, you're struck by the quality and craftsmanship — those 300-year-old reclaimed timber floors set an immediate tone of authenticity and warmth. The scale is impressive but never overwhelming; this is a home designed for gracious living, not just show. The natural light, cathedral ceilings, and thoughtful flow between spaces create an inviting atmosphere that balances grandeur with genuine comfort.
How would you describe the feel or atmosphere of this home?
This home feels like a private wellness retreat meets sophisticated family estate. There's a serene, spa-like quality throughout — enhanced by features like the sauna, steam shower, and massage room — but it never feels clinical or cold. The Berkshire stone exterior and reclaimed timber floors ground the home in a sense of place and permanence. It's designed for people who appreciate the finer things but want to actually live well — whether that's screening a film in the eight-seat theater with wine from your own cellar, hosting poolside gatherings, or simply unwinding in your own spa sanctuary.
What kind of buyer would this home be ideal for?
This is perfect for the discerning buyer who values wellness, privacy, and culture in equal measure. I envision someone who spends their days hiking or exploring the Berkshires, then comes home to unwind in the sauna or pool. They might entertain guests in the theater wine room, host multi-generational gatherings with family staying in the pool house guest suite (which has a full kitchen), and appreciate being minutes from Tanglewood, world-class dining, and Berkshire arts.
This could be an executive looking for a primary residence with work-from-home flexibility (there's an office/bedroom suite), a wellness-focused family, or empty nesters who want to host adult children and grandchildren in style and comfort.
What would you say to a buyer trying to imagine their life in this space?
Picture Saturday morning: you're sipping coffee on the terrace overlooking your heated saltwater pool, planning a day at Tanglewood. Your guests are making breakfast in the pool house kitchen — they have their own private retreat but are steps away when you're ready to gather. Evening arrives, and you screen a favorite film in your eight-seat theater, selecting a perfect bottle from your wine cellar. This isn't just a home; it's a lifestyle that brings resort-level wellness, entertainment, and hospitality to your doorstep — all within a secure, maintenance-free compound where nature meets luxury.
Are there any standout design features or recent renovations?
Absolutely. The home includes an elevator for multilevel accessibility, which is both practical and forward-thinking. The lower level is exceptionally well-conceived — a true entertainment and wellness wing featuring the eight-seat hi-def theater, wine cellar, sauna, gym, massage room, and even a charming soda fountain. The gourmet kitchen has been recently updated, customized wet bar, while outdoor living is elevated with the heated gunite saltwater pool/spa, firepit, and that incredible pool house with guest suite and full kitchen. Also, new HVAC system and heated driveway.
Thoughtful details like cedar closets, steam showers, central vacuum, and backup generator show this home was built to the highest standards.
You can find out more about this house on its listing here.
*Front Porch Feature brings you an exclusive to some of the houses listed on our real estate page every week. Here we take a bit of a deeper dive into a certain house for sale and ask questions so you don't have to.
The Friday morning fire that gutted the Wagon Wheel Inn is still under investigation, and several people who were living at the motel have moved to another one.
click for more
David A. Morrison, 65, pleaded guilty Tuesday in District Court in Pittsfield, Mass., to the kidnapping of Laura Sheridan in 1981 and, in Bennington Criminal Division Court, to the murder of 32-year-old Sarah Hunter of Manchester in 1986.
click for more