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Winstanley Wins Big at Annual ADDY Awards
LENOX, Mass. – Recording the most wins of any single agency of the evening, Winstanley Partners garnered four gold and 10 silver ADDY awards this month at the annual competition sponsored by the American Advertising Federation and hosted by the Albany AdClub in New York.
The ADDY awards honor creative work in the fields of marketing and advertising in several forms, ranging from print design to television, web, and radio production to elements of advertising, such as logo design and photography.
Winstanley Partners, based in the Berkshires, earned its awards for work completed in 2013 for a wide range of clients, both national and local. The agency competed against other agencies in the greater Albany area, which is part of the American Advertising Federation's District 2.
Its four gold awards move automatically to the next level of competition, to be judged against work created in six Northeast and mid-Atlantic regions: New York, Pennsylvania, New Jersey, Maryland, Delaware and the District of Columbia. Winning submissions from that level of competition move further to the national level.
Three of the agency's Gold ADDYs were awarded for work completed for Balderdash Cellars of Pittsfield, which teamed with Winstanley Partners to create bottle labels, promotional materials, and more for a wide array of wines launched publicly in 2013. The winery's Fruit of the Boot rosé will be well represented at the next level of competition, with an original illustration, poster design and packaging design each moving on.
A fourth gold ADDY went to a national television spot created for Spalding, in honor of its 30th anniversary as the official NBA game ball.
In addition, Winstanley Partners took home 10 silver awards:
• Balderdash Cellars packaging campaign, Truth Serum wines
• Balderdash Cellars packaging design, Bao Bao Sauvignon Blanc
• Spalding integrated campaign, 30th Anniversary Program
• Pelican ProGear Cooler Brochure
• Pelican ProGear Cooler ‘Yeti’ Internet commercial
• Pelican ProGear Cooler ‘Desert’ National television spot
• Nejaime's Wine Cellars logo design
• Mestek special event invitation
• Quatic Apparel consumer products website
• Winstanley Partners Boxing Day ornament
The agency will compete at the local level again as part of District 1, through awards hosted by the AdClub of Western Mass. For more information, visit Winstanley.com.
Toyota Honors K-M Motors for 50-Year Partnership
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Derek Dubie, left, Dennis Dubie, Cooper Erickson and Nancy Kolac pose with the trophy for the 50-year partnership between Toyota and K-M Motors. |
NORTH ADAMS, Mass. — A lot has changed in the last 50 years, but K-M Motors' relationship with Toyota hasn't.
For that, Toyota Regional General Manager Cooper Erickson awarded the shop with a glass trophy during a brief ceremony Thursday morning at K-M Motors' Curran Highway showroom.
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Nancy Kolac received a gift certificate to Cranwell Resort, Spa and Golf Club in recognition of her 50 years on the staff. |
Kolac said some things are still the same. Her appreciation of customers, who she considers more as friends than customers, as well as the challenges the store and those friends face.
Berkshire Trendsetters Being Honored
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The awards recognize individuals, businesses and communities for their outstanding marketing and economic development efforts in the Berkshires and will be presented as part of the Celebrate the Berkshires event.
A catered cocktail hour reception will include a preview of approximately 30 select items from the Berkshires Dream Auction. Following the reception, awards will be presented in the categories of Overall Marketing, Workforce Development, Marketing on a Shoestring, Public Relations, and Inspiring a Community.
The evening will culminate by recognizing Jacob's Pillow Dance Festival as the "Putting the Berkshires on the Map" honoree for 2012.
Tickets start at $55 and can be purchased by visiting www.berkshires.org. A portion of the ticket is tax deductible.
Berkshire Chamber Names 2011 Quinn Award Winner
PITTSFIELD, Mass. — The Berkshire Chamber of Commerce has named Michael MacDonald as this year's 2011 Esther Quinn Memorial Award Winner.The award was established in 1999 to honor the memory of Esther Quinn, former Chamber volunteer and advocate for volunteer efforts.
Candidates are judged on the basis of volunteer efforts rather than any measure of success in the field in which they normally are employed or the accomplishments or successes by an individual’s membership in one organization. The award is given to a person who lives or works in Berkshire County and shows enthusiasm, empathy and effort in making the Berkshires a better place to live and work.
MacDonald, a local attorney, was recognized for his commitment to community service, with a focus on reconciling the wants and needs of disparate groups and seeking mutually beneficial solutions instead of individual achievement.
"Michael has played a significant role in the revitalization of downtown Pittsfield through his good work with the Colonial Theatre, Beacon Cinema and Central Block building," said Mick Callahan, chairman of the Esther Quinn Award Committee. "I look forward to presenting this prestigious award to such a deserving person."
MacDonald has devoted his energy and resources to a variety of causes in Berkshire County and has stepped up on many occasions to lend his time and talent to local civic organizations. He has volunteered with Colonial, the chamber, the Berkshire Theatre Group, Downtown Pittsfield Inc., Berkshire County Lacrosse Club and Windsor Planning Board.
He served in varying capacities for each of these local organizations and did so with unparalleled dedication, never wavering in his commitment to see each project through to completion, no matter how complex, according to committee members.
"Michael leads by example with integrity and humor and is the first to volunteer for the most challenging tasks," said Perri Petricca, of Petricca Industries, who nominated MacDonald. "His dedication and work ethic raises the bar for all those who work with him, and his positive attitude and belief that the goal can be achieved inspires those around him."
Now in its 12th year, the Esther Quinn Award has been presented annually since 1999. The very first recipient of this prestigious award was William Wilson, former president and CEO of the Berkshire Visitors Bureau. Past award recipients include: 2000, David Klausmeyer; 2001, Dr. Gary Lamoureaux; 2002, Louann Harvey; 2003, Mick Callahan; 2004, Robert Proskin; 2005, Richard Whitehead; 2006, Ellen Ruberto; 2007, Williams Hines, Sr.; 2008, Jerry Burke; 2009, Conrad Bernier, and last year's winner, June Roy-Martin.
The Berkshire Chamber of Commerce will present the 2011 Esther Quinn Award at its annual meeting on Wednesday, Dec. 21, 7:30, a.m. at the Crowne Plaza in Pittsfield. Tickets are $30. To register, visit www.berkshirechamber.com, call 413-499-4000 Ext. 10, or email choyt@berkshirechamber.com.
Tighe & Bond Gets Kudos for Work Environment
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ZweigWhite, the publisher of CE News, named the firm as at its annual Best Firms to Work for Summit in San Diego at the end of September. The New England-based Tighe & Bond ranked second among mid-size firms and eighth overall.
ZweigWhite sponsors the event that celebrates the winners of its Best Firms To Work For competition and offers engineering and architecture firms a place to share strategies, successes and industry news. The yearly competition is based on business practice data collected from numerous participating firms across the country, including feedback solicited through an employee survey.
The competitive ranking that results is based on evaluations of factors such as firm culture and workplace practices, employee benefits, career development and growth opportunities, compensation, performance and recognition, as well as recruiting and retention rates. All firms that apply for this ranking and recognition are evaluated against each other, not a set standard. The ranking also classifies firms by size categories.
"This is the second time that we have been honored with this recognition as a best firm and we are thrilled. However, the tribute is especially meaningful this year since it dovetails with the celebration of our 100th year anniversary and a century of dedication to our clients," said David E. Pinsky, president of Tighe & Bond. "This recognition verifies once again that we are on the right track. Our hard-working employees are the key to our success and we are committed to their wellbeing and development so that they can continue to provide the high-quality, responsive services that our clients deserve."
Tighe & Bond was founded in 1911 and now has offices in Westfield, Worcester and Pocasset; Middletown and Shelton, Conn.; and Portsmouth, N.H. Engineering News Record annually ranks Tighe & Bond among the top design and environmental engineering firms nationally. The firm provides engineering and environmental services for clients in government, industry, health care, education, real estate and water/wastewater markets. It has worked extensively with local municipalities and other organizations in Berkshire County.
