WILLIAMSTOWN, Mass. — You know fall's around the corner when the inevitable lists of the best schools start appearing. And, inevitably, the Williams College is on them.

This month, Williams' selection as one of the "New Ivies" by college-rater Unigo.com comes on the heel's of its top ranking as America's best college by Forbes Magazine.

The private liberal arts institution, and the second-oldest college in the state after Harvard, has been a perennial top-lister in various "best of" lists, including U.S. News and World Report's annual rankings. Forbes ranked Williams as No. 4 last year; this year, it popped to the top, beating out archrival Amherst at No. 3.

Forbes ranks colleges on academics and students' experiences and achievements. Unigo.com's rankings are similar and it gleans all of its information directly from students. The site offers information to help collegebound students choose the right school. The list of "The New Ivies" is among the site's "10 for 10" that includes ranking for the 10 safest, best party, most intellectual and sports.

The information culled from some 30,000 respondents placed Williams among the New Ivies with Duke and Johns Hopkins for its low student-instructor ratio, communal atmosphere and emphasis on academic experience over grades.

Williamstown is isolated. But the athletic, outdoorsy and social students don’t seem to mind spending time on campus together. 'We come here for the academics, and for one another.' That, in a nutshell, is Williams' largest selling point.