BMC Receives Baby-Friendly Designation

Print Story | Email Story
PITTSFIELD, Mass. — Berkshire Medical Center (BMC) announced that it has achieved international Baby-Friendly designation after a  review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States. 
 
This demonstrates that BMC is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) for optimal infant feeding support in the first days of a newborn's life. 
 
According to a press release, the positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General's 2011 Call to Action to Support Breastfeeding stated that "Breast milk is uniquely suited to the human infant's nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children." 
 
BMC joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 551 of which are in the United States. These facilities provide an environment that supports breastfeeding while respecting every woman's right to make the best decision for herself and her family.  
 
"BMC has long been a recognized leader in the care of women and newborns," said James Lederer, MD, Berkshire Health Systems Chief Medical Officer/Chief Quality Officer. "This designation is a tribute to our commitment to ensuring that every woman who delivers a baby at our facility is given the resources, information and support needed to help her and her baby get the best, healthiest start in life." 

Tags: BHS,   BMC,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Free Water Safety Program for Berkshire Middle Schoolers

PITTSFIELD, Mass. — A collaborative effort involving the Gladys Allen Brigham Community Center (GABCC), the Berkshire Family YMCA (BFYMCA), Linda Dulye of Dulye & Co., and Pittsfield Public Schools (PPS) has launched the Stop Youth Drowning: Safe Swim Berkshire Initiative.

This pilot program will offer free water safety instruction to middle school students during the 2025 spring break.

The program aims to address an increase in youth drownings in Berkshire County by providing essential water safety skills and knowledge. Instruction will be led by trained aquatic professionals at both the GABCC and BFYMCA, with half of the participants attending sessions at each location. Participants will receive swimsuits and daily lunch in a supervised environment. The program also intends to encourage participants to become peer advocates for water safety.

Jennifer Roccabruna, a Physical Education teacher at Pittsfield Public Schools, assisted with student recruitment and family communication. Pittsfield Public Schools provided logistical support for the pilot program.

The initiative was inspired by the drowning of a local young woman during a school trip in the summer of 2024. Linda Dulye is providing funding for the program in her memory.

According to Dulye, the program aims to build confidence and competence in and around water for young people, as well as provide opportunities for leadership and peer advocacy in safety.

"I instantly felt the need to take action. I approached the Y and Gladys Allen leadership with the idea to help our community’s youth build confidence and competence around water. These are life-saving skills—and they also give young people the chance to grow as leaders and peer advocates for safety, inspiring others to shed fears and learn to swim," said Dulye.

Aquatics professionals Prashad Abeysinghe (GABCC) and Claire Langlois (BFYMCA), along with Jennifer Roccabruna, designed the program's curriculum, which emphasizes safety, skill-building, and youth empowerment.

The GABCC stated that the program aims to reach middle school students who may miss out on traditional swim lessons, providing them with critical water safety skills and the opportunity to become safety advocates.

Jennifer Roccabruna emphasized the collaborative effort of the partners involved in making the program possible.

"We believe no child should lose their life due to a lack of access to water safety education," said Roccabruna. "This program empowers youth with the knowledge and skills to stay safe and support one another—and it’s all thanks to a powerful team of partners who care deeply about our young people."

The Stop Youth Drowning: Berkshire Initiative seeks to expand beyond the pilot program to reach more youth and remove barriers to water safety education. The organizers are inviting local leaders and philanthropists to support the initiative.

Individuals interested in getting involved can contact Jennifer Roccabruna at jroccabruna2@pittsfield.net.

 

View Full Story

More Pittsfield Stories