Bicycle Film Festival Comes to The Berkshires

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PITTSFIELD, Mass. — Bicycle Film Festival (BFF) has traveled to London, Tokyo, and Melbourne – in total 100 cities around the globe. 
 
Now, for the first time, this acclaimed festival celebrating the bicycle in all its forms lands in the Berkshires at The Stationery Factory in Dalton on June 16. 
 
Experience a day-long festival featuring two curated screenings of short films accompanied by family-friendly rides and bicycle-related vendors. The festival is hosted by the Pittsfield Community Design Center and the Berkshire Chapter of New England Mountain Biking Association (NEMBA). 
 
The festival's inaugural sponsor is Housatonic Heritage with more to come.
 
According to a press release:
 
BFF: Berkshires is designed to appeal to cyclists of all ages and interests from mountain bikers to long-distance racers and everyone in between. BFF: Berkshires offers an international window into the passionate cycling movement by presenting films of a caliber that speak to film connoisseurs and avid cyclists alike. These films celebrate what makes bicycling special and showcase why bicycling is attracting a growing following worldwide, including in the Berkshires.
 
"I wanted to bring the excitement I experienced watching the virtual Bicycle Film Festival over the past few years in person to my community in Western Massachusetts," BFF: Berkshires' co-producer and Pittsfield Community Design Center organizer Nick Russo said. "This festival promises to kick off a true bike renaissance that builds on work being done countywide from the expansion of the Ashuwillticook Rail Trail to encouraging more students to bike to school."
 
With an Adventure Shorts screening at 2 pm and Select Shorts at 6 pm featuring 16+ films in total, BFF: Berkshires will bring local audiences a full range of documentaries, narratives, and animations by award-winning directors and emerging talents – all sharing equal billing. 
 
In addition to films, the day features family-friendly rides, demonstrations, and vendors with a portion of ticket sales supporting the Pittsfield-based Berkshire Bike Skills Park, which aims to bring a dedicated 2.3-space complete with a pump track, jump line, skills zone, and dual slalom to young bikers.
 
Tickets and passes available now at https://www.bicyclefilmfestival.com/tickets.
 
Watch the BFF: Berkshires Trailer here: https://vimeo.com/937931405
 
 
If you would like to contribute information on this article, contact us at info@iberkshires.com.

BMC Receives Baby-Friendly Designation

PITTSFIELD, Mass. — Berkshire Medical Center (BMC) announced that it has achieved international Baby-Friendly designation after a  review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States. 
 
This demonstrates that BMC is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) for optimal infant feeding support in the first days of a newborn's life. 
 
According to a press release, the positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General's 2011 Call to Action to Support Breastfeeding stated that "Breast milk is uniquely suited to the human infant's nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children." 
 
BMC joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 551 of which are in the United States. These facilities provide an environment that supports breastfeeding while respecting every woman's right to make the best decision for herself and her family.  
 
"BMC has long been a recognized leader in the care of women and newborns," said James Lederer, MD, Berkshire Health Systems Chief Medical Officer/Chief Quality Officer. "This designation is a tribute to our commitment to ensuring that every woman who delivers a baby at our facility is given the resources, information and support needed to help her and her baby get the best, healthiest start in life." 
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