LVBC Annual Virtual Fundraiser: 30 in 30

Print Story | Email Story
PITTSFIELD, Mass. — The Literacy Volunteers of Berkshire County (LVBC) will hold their 5th annual virtual fundraiser, "30 in 30," through the RunReg.com platform. 
 
Participants are encouraged to pledge to complete 30 miles of walking, running, hiking, or biking from June 1 to June 30. The event is open to individuals across the United States.
 
To participate, individuals must register on the event's website, https://www.RunReg.com/30-in-30-2024, with a registration fee of $35. Upon completion of the event, all participants will receive a t-shirt. Additionally, participants can solicit support from friends and family through donation pledges linked to their names on the event website.
 
Proceeds from the event will support LVBC's mission to provide free one-on-one tutoring services. The organization encourages people to spread the word and invite friends and relatives who enjoy outdoor activities to join the cause.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

BMC Receives Baby-Friendly Designation

PITTSFIELD, Mass. — Berkshire Medical Center (BMC) announced that it has achieved international Baby-Friendly designation after a  review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States. 
 
This demonstrates that BMC is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) for optimal infant feeding support in the first days of a newborn's life. 
 
According to a press release, the positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General's 2011 Call to Action to Support Breastfeeding stated that "Breast milk is uniquely suited to the human infant's nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children." 
 
BMC joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 551 of which are in the United States. These facilities provide an environment that supports breastfeeding while respecting every woman's right to make the best decision for herself and her family.  
 
"BMC has long been a recognized leader in the care of women and newborns," said James Lederer, MD, Berkshire Health Systems Chief Medical Officer/Chief Quality Officer. "This designation is a tribute to our commitment to ensuring that every woman who delivers a baby at our facility is given the resources, information and support needed to help her and her baby get the best, healthiest start in life." 
View Full Story

More Pittsfield Stories