Market 32, Freihofer's Raise Funds for Alzheimer's Association

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SCHENECTADY, NY. — Price Chopper and Market 32, in collaboration with trade partner Freihofer's Baking Co., has launched a campaign to help raise funds for the Alzheimer's Association. 
 
From May 1 to June 30, for every purchase of select Freihofer products marked with specially designed shelf tags, Price Chopper/Market 32 and Freihofer's will each donate $.05 to the Alzheimer's Association.
 
The Alzheimer's Association is the leading voluntary health organization focused on research as well as care and support for the 6.9 million Americans living with Alzheimer's Disease, the most common cause of dementia. As the largest nonprofit funder of Alzheimer's research, the Alzheimer's Association is committed to advancing vital research toward methods of treatment, prevention, and ultimately, a cure.
 
"At Price Chopper/Market 32, we are pleased to be a part of this collaborative effort to help the Alzheimer's Association as they lead the way to end Alzheimer's and all other dementia," said Pam Cerrone, Price Chopper/Market 32's Director of Community Relations. "Teaming with our longtime trade partner on this important venture doubles the impact for this important cause."
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A Thousand Flock to Designer Showcase Fundraiser at Cassilis Farm

By Brittany PolitoiBerkshires Staff

NEW MARLBOROUGH, Mass. — More than a thousand visitors toured the decked-out halls of Cassilis Farm last month in support of the affordable housing development.

Construct Inc. held its first Designer Showcase exhibition in the Gilded Age estate throughout June, showcasing over a dozen creatives' work through temporary room transformations themed to "Nature in the Berkshires."  The event supported the nonprofit's effort to convert the property into 11 affordable housing units.

"Part of our real interest in doing this is it really gives folks a chance to have a different picture of what affordable housing can be," Construct's Executive Director Jane Ralph said.

"The stereotypes we all have in our minds are not what it ever really is and this is clearly something very different so it's a great opportunity to restore a house that means so much to so many in this community, and many of those folks have come, for another purpose that's really somewhat in line with some of the things it's been used for in the past."

"It can be done, and done well," Project Manager Nichole Dupont commented.  She was repeatedly told that this was the highlight of the Berkshire summer and said that involved so many people from so many different sectors.

"The designers were exceptional to work with. They fully embraced the theme "Nature in the Berkshires" and brought their creative vision and so much hard work to the showhouse. As the rooms began to take shape in early April, I was floored by the detail, research, and vendor engagement that each brought to the table. The same can be said for the landscape artists and the local artists who displayed their work in the gallery space," she reported.  

"Everyone's feedback throughout the process was invaluable, and they shared resources and elbow grease to put it together beautifully."

More than 100 volunteers helped the showcase come to fruition, and "the whole while, through the cold weather, the seemingly endless pivots, they never lost sight of what the showhouse was about and that Cassilis Farm would eventually be home to Berkshire workers and families."

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