ADAMS, Mass. — The Berkshire Scenic Railway Museum (BSRM) has introduced a poster series promoting its Hoosac Valley Train Ride, the Town of Adams, and the Berkshires.
Working with a New England artist, BSRM developed the poster series highlighting the sights and attractions along the historic Adams Branch Line between Adams and North Adams. BSRM operates scenic train rides along this line.
The posters are designed in the style of the colorful artwork created under the Works Progress Administration during the Great Depression, and hark back to the vintage railroad advertisements that promoted tourist attractions along their routes. The first three posters feature the Fall Foliage Train Rides, the Hoosac Valley Train Ride, and the Greylock Glen.
"Railroads have been selling tourism to sell seats ever since they started carrying passengers," said Tim Doherty, board member of BSRM. "We introduced this poster series as an opportunity to not only promote our train rides, but also highlight the beauty of our region as a whole."
BRSM plans to release additional posters in this series, and is open to partnerships to create new posters to promote events, features, and businesses in the areas served by its trains. The 11x17 posters are ready for framing and available for $12.95 at the Hoosac Valley Train Ride's gift shop at Adams Station, 57 Park Street Gifts & Goodies in Adams, Wigwam Western Summit in North Adams, and WardMaps LLC in Cambridge.
"There's something magical about a train ride for all ages," said Lea King, the owner of both 57 Park Street in Adams and Wigwam Western Summit in North Adams. "We're delighted to make these nostalgic and beautiful keepsakes available to tourists near and far. For a modest fee we're also able to ship these anywhere in the U.S., so they make great holiday gifts."
The Hoosac Valley Train Ride is currently running Fall Foliage Train Rides on weekends through Oct. 22, giving passengers the opportunity to see the beautiful changing scenery of the Berkshires. Ticket sales have also begun for Halloween Costume trains, which provide family-friendly trick-or-treat trips on Oct. 29.
The Holiday Tinseliner Trains will return on Nov. 24 and run through December 17th. The trains are decorated for the season, and Santa Claus is a special guest on each trip.
All rides depart from Adams Station at 3 Hoosac Street in Adams. Passenger parking is available next door at the Adams Visitor Center. Ticket prices and more information can be found at berkshiretrains.org.
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