GREAT BARRINGTON, Mass. — All three Price Choppers in the county have now been upgraded to Market 32s.

 

Regional and local employees cut the ribbon Friday morning on the final rebranded store, at 300 Stockbridge Road. The modern makeover of the 49,500 square-foot space will now provide the same shopping experience for all local customers.

 

It is the company's 51st rebrand into a Market 32 store.

 

"Throughout our stores in the Berkshires, we have introduced the Market 32 brand one store at a time. Pittsfield, Lenox, and we knew that this building was older and I think customers were probably a little disappointed that to go to Pittsfield and Lenox, you have the newest store that we offer, and this was sort of an older building," said Stephen Speelman, the grocer's zone director.

 

"It took a little work but we were able to finally bring this brand to the town of Great Barrington and now, we're consistent."

 

He said the Market 32 models appeal to the younger generation while not alienating the older generations. This location now has an expanded pharmacy, a beer and wine department, and an emphasis on organic food and produce.

 

"The biggest thing is, this is about the way we treat customers. We really want customers to feel that we really care about the fact that they shop here, that they chose us," Speelman said.