Pittsfield Community Television Relaunches Website

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PITTSFIELD, Mass. — Pittsfield Community Television announced the relaunch of its website at www.pittsfieldtv.org
 
According to a press release, the new site has been completely revamped with a fresh modern look and many design improvements and delivers easy access to all of the local video content provided by PCTV. 
 
"These improvements to our main website were long overdue," according to Shawn Serre, executive director of PCTV.  "We know that our audience needs quick online access to the local programming we provide, and the old design was really no longer up to that task."  
 
Serre went on to say that the redesign was brought about due to feedback from a recent strategic planning process.  
 
"The strategic planning gave us some great direction, and then our viewers spoke up to let us know they are watching," said Serre.
 
In addition to the new design and layout, the site makes it easier to become a member of the organization, quickly find popular PCTV programming on demand, and easily access the organization's live-streaming programming.
 
Both live and on-demand video programming are available through the PCTV website. In April 2020, Pittsfield Community Television launched its PCTV Select App, which provides access to thousands of hours of video content on popular streaming hardware such as Roku, FireTV, AppleTV, and also on iOS and Android mobile devices. The new pittsfieldtv.org website now offers a consistent level of access to this programming.
 
The website was designed by Gemini Creative, a local branding, website design, and digital marketing agency located in Stockbridge. Matthew Tucker, PCTV's engagement and experience coordinator, coordinated the year-long re-design efforts and transition for the organization.

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Berkshire United Way to Massachusetts: Early-Learning Educators Need Better Wages

By Katherine von Haefen Guest Column
As reported in iBerkshires, state education officials met with Western Massachusetts childcare and early education advocates at Berkshire Community College recently. I had the opportunity to share the following testimony on behalf of Berkshire United Way and our community partners. 
 
Early childhood education provides tremendous benefits to our region. High-quality child care dramatically influences brain development and the future health and success for children in school and life, as well as provides a safe and secure space for our youngest community members so their parents or caregivers can work and provide for their families. 
 
Berkshire United Way has invested in improving early childhood development opportunities in the Berkshires for decades. We fund high-quality nonprofit child-care centers that provide slots for income-constrained families. We also support the sector by co-hosting monthly child-care director meetings to work on shared challenges and collectively propose solutions. We advocate for early childhood education and have a great partner in this work, state Rep. Tricia Farley-Bouvier. 
 
Staffing is a key component of high-quality care. The research shows that skilled and consistent educators in a classroom create long-lasting change for children. However, wages are stagnant and frequently do not provide educators with basic financial stability. We often hear that educators have left the field because they are unable to make their finances work. Wages need to improve to better reflect the expertise and indelible impact teachers have in the field. 
 
When we look specifically at our region, our data is concerning. 
 
As Berkshire County emerges from the pandemic, we are struggling with transportation, affordable housing and lack of mental health resources, much like the rest of the state. We are also seeing a rise in economically challenged households. 
 
After nearly 10 years of decline, Berkshire County has experienced a significant jump in income inequality, now exceeding the state and national trends and far above comparable counties, according to the Berkshire Regional Planning Commission. Over half of our population are "economically challenged," meaning they are working but struggling to make ends meet. A single parent with a school-aged child needs between $70,000 and $80,000 in income and public benefits just to meet their basic needs. 
 
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