William Preite says its been a dream of his to open a sporting goods store to cater to local hunters and fishermen. He also sells hunting rifles and antique firearms.
NORTH ADAMS, Mass. — William Preite is fulfilling a lifelong dream: to own a sporting goods store.
Bill's Sporting Goods opened earlier this year at 401 Curran Highway, the location of the former Doran Carpet building. It's across the street from Ernie's Auto Body and just down the street from Joe Wolfe Field.
Preite has always wanted to open a fishing-and-hunting store. He opened in late February after renovating the inside of the building. The interior has light wood walls, most of which are adorned with the taxidermied heads of animals Preite has hunted over the years. These include a few large deer, many small deer, and a wild boar, along with a few large fish.
When customers open the door, they can expect to be greeted enthusiastically by Preite's friendly yellow Labrador, Ali. Ali has free roam of the store, but she's a lovable dog who likes her belly rubbed.
Preite sells many different products in his store, including fishing lures, rods, and reels, ammunition for most types of firearms, hand-carved knives, and binoculars and weapon scopes. But he is perhaps most proud his collection of antique guns and his display of hand-tied fly fishing lures.
The lures are handmade and look very similar to actual flies and other bugs in order to help fly-fishers catch fish. Though they look intricate and expensive, each costs under $4. Preite said his is the only store in the area that he is aware of that sells hand-tied flies.
Preite recounted a story of a man who sold him a fly fishing rod recently who came into the store and said he was "glad to see [that] somebody opened a real store."
An avid gun collector, he also sells rifles, handguns, and shotguns. He buys them at auctions, mostly in Illinois, and from people who come into the store specifically to sell him their weapons. He is a careful buyer, saying, "I try to sell guns in good shape."
Preite's collection of weapons is impressive, spanning both size and age. One of the oldest guns is a Colt revolver from the early 1900s. In addition, he has a Luger pistol made in 1938 in Germany and a Mannlicher rifle made in Austria. But he also has a new Walther handgun (this is the type featured in the James Bond movies and novels) and a lightweight .22 caliber target shooting rifle. Preite is currently running a raffle for $20 per ticket for the chance to win this rifle.
While many of the guns and fishing rods are high-quality and expensive, Preite noted that some of the fishing rods he sells cost around $30. This, he said, is perfect for people who want to get their kids into fishing. He also sells some hunting apparel, including camouflage jackets and boots. Right now, Preite is offering $5 off every purchase of $50 or more.
Bill's Sporting Goods is open Thursday through Saturday for the summer because Priete spends the rest of the week spraying some 92 houses for insects as part of his Berkshire Pest Control business. His store is open from 4-7 on Thursday and Friday and from 11-4 on Saturday. He will be open more often in the fall, once the hunting season is underway and the pest-control season wanes.
When asked which part of the business was his favorite, Preite said, he didn't have a favorite. "I'm just happy when people come in."
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Berkshire County Homes Celebrating Holiday Cheer
By Breanna SteeleiBerkshires Staff
There's holiday cheer throughout the Berkshires this winter.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
We asked the homeowners questions on their decorations and why they like to light up their houses.
In Great Barrington, Matt Pevzner has decorated his house with many lights and even has a Facebook page dedicated to making sure others can see the holiday joy.
Located at 93 Brush Hill Road, there's more than 61,000 lights strewn across the yard decorating trees and reindeer and even a polar bear.
The Pevzner family started decorating in September by testing their hundreds of boxes of lights. He builds all of his own decorations like the star 10-foot star that shines done from 80-feet up, 10 10-foot trees, nine 5-foot trees, and even the sleigh, and more that he also uses a lift to make sure are perfect each year.
"I always decorated but I went big during COVID. I felt that people needed something positive and to bring joy and happiness to everyone," he wrote. "I strive to bring as much joy and happiness as I can during the holidays. I love it when I get a message about how much people enjoy it. I've received cards thanking me how much they enjoyed it and made them smile. That means a lot."
Pevzner starts thinking about next year's display immediately after they take it down after New Year's. He gets his ideas by asking on his Facebook page for people's favorite decorations. The Pevzner family encourages you to take a drive and see their decorations, which are lighted every night from 5 to 10.
In North Adams, the Wilson family decorates their house with fun inflatables and even a big Santa waving to those who pass by.
The Wilsons start decorating before Thanksgiving and started decorating once their daughter was born and have grown their decorations each year as she has grown. They love to decorate as they used to drive around to look at decorations when they were younger and hope to spread the same joy.
"I have always loved driving around looking at Christmas lights and decorations. It's incredible what people can achieve these days with their displays," they wrote.
The Wilsons' invite you to come and look at their display at 432 Church St. that's lit from 4:30 to 10:30 every night, though if it's really windy, the inflatables might not be up as the weather will be too harsh.
In Pittsfield, Travis and Shannon Dozier decorated their house for the first time this Christmas as they recently purchased their home on Faucett Lane. The two started decorating in November, and hope to bring joy to the community.
"If we put a smile on one child's face driving by, then our mission was accomplished," they said.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
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