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South Williamstown Businesses To Celebrate Merger With Kick-Off Event

By Patrick RonaniBerkshires Staff
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A view of the east side of Green River Farm.
WILLIAMSTOWN, Mass. — When Franklin Lewis purchased Green River Farms in April, he wanted to create a tourist attraction for people of all ages.

His vision will become a reality on Saturday when Green River Farms and The Store at Five Corners host "Family Fun Day" from 11 a.m. to 6 p.m. It will serve as a kick-off event to celebrate the merger between to the two entities. Lewis is a stakeholder in Berkshire Corners LLC, which acquired The Store at Five Corners in July 2009.

Kira Guidon, the director of marketing and sales at Green River Farms, said  Saturday's "Fun Day" will showcase the vast activities offered by both South Williamstown businesses, and it will provide visitors an up-close look into the cultivation of a farm.

"[Lewis] is really driven. He essentially wants to make a community center that is based on public education of farming and agritourism," Guidon said. "When you look at all the farms that haven't been able to make it, how can you create a model that makes these farms sustainable? It starts with educating the public, and showing the value of buying locally grown."

Green River will provide a sampling of their products, while the Store at Five Corners will offer wine-and-cheese tasting on its patio deck.

But food and drink is just a small fraction of Saturday's attractions; there will be a petting farm, wagon trail rides (by tractor and horse), two bounce houses for children and live entertainment. A group of teenage break dancers will perform when the event kicks off at 11 a.m., and live music will be played throughout the day. Slated to perform are Liz Buchanan, Colby Lewis and local-favorite Jim Bayliss.


The new playground at Green River Farms.
There also will be arts-and-crafts stations,and two playgrounds for children, including a brand new structure that was just completed this past weekend. The new playground, located in between the Green River store and The Store at Five Corners, has four slides, three bridges, swings and seating for parents.

"We wanted something that would, one, draw people in and, two, give the kids an opportunity to stay and play awhile," Guidon said. "We wanted to give the parents an opportunity to let their kids play, while parents can shop, they can sit, they can have a cup of coffee or have their lunch. We want to accommodate everyone."


One attraction that is meant to appeal to children, teenagers and adults is the petting farm, which has a few new additions: baby calves, pot-bellied pigs and a yak. Visitors will also have the opportunity to walk among the farm's goats and feed them.

Wagon rides will be free of charge for visitors on Saturday, offering a wide-array of scenic views of the farm, which consists of about 260 acres of land. The petting farm and wagon rides will be open to customers on a regular basis after "Family Fun Day."


A baby yak named 'Dzo' hangs out with a pair of llamas on Wednesday.
"We're trying to offer everything possible when it comes to the farm experience," Guidon said. "We realize that it's hard to pry children away from a computer or an Xbox, and this is an excellent opportunity because there's something for all ages. I've seen a 13- or 14-year-old boy get just as excited in the petting farm as a 2-year-old does.

"It's fun, and it's an experience you don't get every day."

While some of Saturday's featured activities will be new additions, some have been attracting locals for years. Tina Beverly, of New Ashford, was sitting at one of the picnic tables in front of the petting farm Wednesday afternoon, spending time with members of her family, including her great-nephew.

"We came back all last summer," Beverly said. "There is a lot for the kids to do. You can just sit and visit, and nobody is rushing you to leave. We're excited about the new playground, and who doesn't like the animals?"

Guidon said Green River has outdoor grilling every weekend, which she says has been "attracting a lot of people the last couple weeks." The farm also hosts school-field trips and private parties.
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Three New Curators Join Team at WCMA

WILLIAMSTOWN, Mass. — The Williams College Museum of Art announced three new curatorial appointments: Christa Clarke, Director of Curatorial Strategy for the new museum project; Dan Byers, Curator of Modern and Contemporary Art; and Rachael Nelson, Mellon Curatorial Fellow. 
 
"At this unprecedented moment in WCMA's history, as we break ground on the first purpose-built home, the museum staff is hard at work researching and caring for the collection, planning for the move to the new building, and envisioning the future program," Class of 1956 Director Pamela Franks said. "We are beyond excited to add the curatorial experience and perspective of Christa, Dan and Rachael to the team at this critical and generative moment." 
 
As Director of Curatorial Strategy, Clarke will help shape and implement the vision for WCMA's future in the new building. Her decades of experience in curatorial leadership and forging close collaborations among educators and curators positions her ideally to contribute to the next era of WCMA's teaching mission. She will work collaboratively with staff to develop the curatorial strategy and content related to the inaugural installation, publication and website. She also will contribute to WCMA's global collections through research, stewardship and acquisitions in her area of scholarly expertise, historic and contemporary arts of global Africa.
 
As WCMA's new Curator of Modern and Contemporary Art, Byers will be a member of the museum's curatorial engagement division. In his role he will be responsible for developing exhibitions, stewarding existing collections, and shepherding new acquisitions of modern and contemporary art. He will bring his years of curatorial leadership, expertise working with living artists, commitment to collaboration within and across institutions, scholarship, and teaching experience to bear on the vision and implementation of WCMA's future program. 
 
Nelson comes to WCMA having most recently served as an educator at Old North Illuminated Church, where she facilitated visitor learning through historical interpretation of the church with a focus on anti-racism and active citizenship. In addition to her ongoing scholarship on material and visual culture in the Ancient Mediterranean, her prior internship experience conducting provenance research on collection objects, managing policy for deaccession proposals, and creating a new model for institutional records management will be a tremendous asset to the mission critical work of assessing, researching, and interpreting WCMA's collection for the inaugural installation in the new building, which she will be actively participating in during her fellowship. 
 
With the addition of Clarke, Byers, and Nelson to the extraordinary team of curators of exhibitions and collections and curators of engagement, WCMA is primed to undertake a thoughtful and deliberate process of curatorial visioning that encompasses the findings from a comprehensive collections assessment and embraces the possibilities offered by the new facility to build a museum of the future that centers gathering and learning together with art. 
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