K-B Toys signs Zodiac Girlz license deal

12:00AM / Thursday, June 12, 2003Print Story | Email Story

What's your sign?

Pittsfield-based K-B Toys, Inc. has inked a deal with 3 Muses, LLC of California for an exclusive toy license for Zodiac GirlzTM, a new tween concept that celebrates diversity, encourages individuality and promotes self confidence among girls. Under the agreement, K-B Toys, the nation's largest combined mall-based and online specialty toy retailer, will become the exclusive U.S. toy licensee for Zodiac GirlzTM and will produce and market an assortment of dolls, doll fashions, accessories, activity toys and electronic toys under the Zodiac GirlzTM brand name. K-B Toys will feature exclusive Zodiac GirlzTM products this fall through a dedicated feature shop in its stores and through an online boutique at K-Btoys.com. "Zodiac GirlzTM is a fun and exciting girls concept that supports a pro-social message and a wealth of interactive and creative play," said Tom Alfonsi, senior vice president, product development for K-B Toys. "3 Muses is an extremely creative organization and we're excited to be working with them to launch our first proprietary girls toy line. Zodiac GirlzTM toys will further differentiate our merchandise assortment from our competitors and build on our successful strategy of delivering unique and meaningful products to our customers." "3 Muses is thrilled to be working with K-B Toys to bring the Zodiac GirlzTM concept to life nationwide," said Rosina Rothman, president and creative director for 3 Muses. "Together, we are committed to creating a significant girls brand that parents can feel good about and that represents both positive elements and the unlimited potential for achievement of girls everywhere." The brainchild of the creative team at 3 Muses and introduced to the world via the internet at www.zodiacgirlz.com, the Zodiac GirlzTM concept break barriers of race, disability and ethnicity by uniting an international sisterhood of diverse pre-teens. Armed with cosmic super-powers, these multi-cultural crime-fighters - each with individual personalities based on their astrological sign - are positive, girl-empowering characters that celebrate differences and encourage individuality and self-confidence. About K-B Toys K-B Toys is the nation's largest combined mall-based and online specialty toy retailer, operating more than 1,300 stores in all 50 states, the American Territory of Guam and the Commonwealth of Puerto Rico. K-B Toys operates retail stores under the names K-B ToysÂ®, K-B Toy WorksÂ®, K-B Toy OutletTM, Toy LiquidatorsÂ®, K-B Toy ExpressÂ® and offers online shopping through K-Btoys.comTM ( www.K-Btoys.com ) and eToysÂ® ( www.etoys.com ). K-B Toys, Inc., the parent corporation, is a privately held company headquartered in Pittsfield, Massachusetts. About 3 Muses 3 Muses, LLC ( www.3muses.com ) from Studio City, CA is a brand development company specializing in the creation and marketing of children's character properties for entertainment and licensing. 3 Muses was formed in early 2002 by three young, entrepreneurial women and has quickly risen in popularity with their first property for tweens, the Zodiac GirlzTM, that debuted on the internet in June 2002 ( www.zodiacgirlz.com ).

iBerkshires.com Text Ads

RIBCO Supply

Check out our great lineup of Boss Plows, and spreaders. 2 Locations Clarksburg & Pittsfield!

ribcosupply.com

rk MILES Blding Materials

Are You Ready to Update Your Home? Start With rk MILES. 4 Locations (800)670-7433

www.rkmiles.com

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Winter Storm Warning Issued for Berkshires

11:52AM / Friday, December 26, 2025

Another snowstorm is expected to move through the region overnight on Friday, bringing 5 to 8 inches of snow. This is updated from Thursday's winter weather advisory.

The National Weather Service in Albany, N.Y., has posted a winter storm warning for all of Berkshire County and parts of eastern New York State beginning Friday at 4 p.m. through Saturday at 1 p.m.

The region could see heavy to moderate snowfall rates of 1 to 2 inches per hour overnight, tapering off Saturday morning to flurries.

Drivers should exercise caution on Friday night and Saturday morning, as travel conditions may be hazardous.

Saturday night should be clear and calm, but warming temperatures means freezing rain Sunday night and rain through Monday with highs in the 40s. The forecast isn't much better through the week as temperatures dip back into the teens with New Year's Eve looking cloudy and frigid.

View Full Story