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Pittsfield Bra & Girl opened this week on North Street.

Pittsfield is Seduced By Bra & Girl

Nichole DupontiBerkshires Staff
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PITTSFIELD, Mass. — North Street just a got a lot sexier.

This week Pittsfield Bra and Girl opened its sleek black doors to the city. So far, said co-owner April Burch, the seduction of lace, candles and business sense is working.

“The city is totally supportive,” she said. "Pittsfield is coming alive. It’s up to the people and the city to nurture that. It’s been nothing but smooth sailing for us.”

Burch attributes much of that smooth sailing to George Whaling, president of Whaling Properties, who had the 1,100-square-foot store ready to go in six weeks.


The 1,100-square-foot retail space is now home to lingerie and lace.

"I love that Whaling Properties allows each tenant to be as creative as we want,” she said. “Each space is different; these are not cookie-cutter retailers. There’s going to be quite a concentration of businesses here.”

Pittsfield Bra and Girl is anything but ordinary. Its high ceilings and exposed piping give it a loft feel. Flesh-toned walls are accented by vintage marble top window sills and contemporary crystal chandeliers. And the detail does not stop there. Three spacious, silk-curtained dressing rooms in the back come complete with stage lighting that emanates up from the floor.

"Our clients specifically requested the lighting for a more flattering look," Burch said. "We want people to know that this is not just a store, it's a service if the women in the area come in and let us do what we do."

Burch, and her co-owner (and husband) Daniel Alden are experts at what their clients want. They have been immersed in the thick and thin of the lingerie business with Great Barrington Bra and Girl, which opened on Railroad Street 16 months ago. While the merchandise is very straightforward, Burch said that the feel of each location is unique.

“We already know that it’s a different feel in Pittsfield,” she said. "The clientele is much more diverse, the traffic is really different. There’s a lot more pedestrian traffic. It’s much more of a corporate type of environment.”

Burch and Alden have prepared for the nuanced changes by ordering slightly different merchandise for their Pittsfield location.

"The two things we've anticipated are more moms, for sure. So we've got a collection of nursing bras at the ready," she said. "And a younger crowd. We've got sports bras here and different sizing to accommodate that. Plus there are a lot of professional women here so we have more shape wear and hosiery."

The surprise in all of this, according to Burch, is the generous financial support that the store has received, not only from Legacy Bank but also from the Pittsfield Economic Revitalization Corp., which provides grants for specialized technical assistance to small businesses in the area. This along with the support of other Crawford Square businesses has given Burch cause to be excited and hopeful for the future of PB&G.

"This is our baby," she said. "We want it to grow and do well and we want women to be comfortable here, always."

Pittsfield Bra and Girl is hosting its grand-opening Salon Prive on Saturday, Nov. 13, from 6 to 8 p.m. with live music by the Bra*Stars, free goodie bags, erotic poetry readings and a live fashion show with the ladies of the Sugar Shack Burlesque.

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Prospect Meadow Farm Opens New Vocational Barn

By Breanna SteeleiBerkshires Staff

A charcuterie board at the event displays fare from some of the regional producers.

PITTSFIELD, Mass. — Prospect Meadow Farm last week officially opened a new barn to sell plants and other goods it produces.

Prospect Meadow Farm Berkshires is an expansion of ServiceNet's first farm in Hatfield that has provided meaningful agricultural work, fair wages, and personal and professional growth to hundreds of individuals with intellectual and developmental disabilities since opening in 2011. 

The Berkshires farm opened on Crane Avenue two years ago and has now introduced a new vocational and unwinding space for the more than 25 farmhands who get paid a minimum wage.

"This is a facility for our folks who work on the farm to learn additional skills and do additional work," said Vice President of Vocational Services Shawn Robinson at the Friday event. "So we have a food packaging space, we've got a walk-in cooler space, we've got a floral design space, we've got a farm store room for staff, lunch room, and then a meditation room that we're standing in now, which is when you're having those hard moments and you need to get away from everything.

"This is going to be a peaceful place you can find and sort of find some comfort, and then hopefully get back to work."

The barn was built by funds from the state Executive Office of Economic Development and the state Department of Agricultural Resources that equated to around $600,000, with ServiceNet contributing around the same amount. The structure took over a year to build.

The state's Department of Developmental Services Commissioner Sarah Peterson spoke on how meaningful this farm and ServiceNet is to her and that this place is important to those who need it.

"Places like this are so crucial because they create opportunities for people living with disabilities that aren't plentiful," she said. "People living with developmental and intellectual disabilities have an unemployment rate over 25 percent five times the rate for people without disabilities, even more jarring is under appointment, which is at 80 percent. That means that four out of every five people with disabilities earn below market rate wages and have limited upward mobility.

"The building itself is really impressive, but what you're really seeing here is the result of vision. It's about opportunity, it's about community, and it's founded in the belief that every person deserves the chance to learn and work and contribute to thrive under the leadership of ServiceNet."

One aspect of the barn will be the market where produce from the farm and other local growers will be sold as well as keeping the tradition of Jodi's Seasonal, which previously occupied the location, alive with plant sales. The market will be open Monday through Saturday from 10 a.m. to 3 p.m.

"Everything you see in terms of the tomatoes, the fresh produce, that's all done with the hands of our farm hands here, individuals with disabilities who get out every single morning, get in those greenhouses, put their hands in the dirt, and make all of this happen, and this is just the start," said Robinson. "This farm is a little over a year old at this point, but give it another two years, and we hope to be growing enough food to share throughout the Berkshires."

Robinson said the farm is focused on local food security, recently partnering with the Hatfield Council on Aging and planning to work toward making enough food to partner with places in the Berkshires.

He said the barn serves the Hatfield farm and what the employees here needed.

"We've been able to learn the needs of the farm hands who work there and so we have learned that they need a comfortable break space for those times where it's hard to be out in the fields, we've learned that a quiet space for when you're going through something you need to be away from people are key, and then also we have a small farm store in Hatfield, but we've seen increasing interest in retail work from our participants, so we thought it was time for a larger-scale farm store," he said.

Robinson noted that Prospect Meadow Farm has helped the individuals working there feel valued and head.

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