Winstanley Partners Names Chief Operating Officer

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Ron Thompson
LENOX, Mass. —  Ron Thompson has been named the chief operating officer of Winstanley Partners, formerly Winstanley Associates and Lenox Softworks, a newly created position resulting from the companies' merger.

Thompson comes to the post following a career in educational technology, marketing communications and digital development, which has included positions with McGraw-Hill Companies, Vista HigherLearning in Boston, and NBC affiliate WWLP-22 in Springfield.

He worked with Winstanley Partners in the past. He was senior vice president at LSW from 2004 to 2007 and worked to increase its educational-technology development presence in the marketplace, following his work with McGraw-Hill Companies' Education Segment in New York City.

In 2007,Thompson moved on to become vice president of technology for Vista Higher Learning in Boston, where he led development and information-technology efforts for leading publishers in the higher education and secondary school markets.

Once two independent firms operating under one roof, the 24-year-old marketing communications agency Winstanley Associates and Lenox Softworks, founded in 1994, began functioning as one entity on Jan. 1.

"Lenox Softworks" will remain a stand-alone brand and operating unit focused primarily on the development of educational technology products and services.
Thompson will be responsible for the comprehensive management of company finances, operations, accounts and new business development.

Thompson holds a bachelor's degree in communications from the University of Massachusetts at Amherst, and a certificate of advanced graduate studies in marketing management from the Hartford Graduate Center and Rensselaer (N.Y.) Polytechnic Institute. He's the recipient of a 2002 CODiE Award from the Software and Information Industry Association, and of an American Globe Award for television production.
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A Boutique Hotel is Bringing Guests a Luxury Stay in Lenox

By Breanna SteeleiBerkshires Staff

LENOX, Mass. — A new Inn is bringing a boutique-style stay for visitors and locals to enjoy.

Owners, Sullivan Capital LLC, purchased the property, located on 135 Main Street, in 2024. After a year or renovations, Garden Gables Inn is open for business. 

"Garden Gables started off as one of the many Berkshire cottages, 1790 was the date on that, and it's always operated as an inn," said Hospitality Manager Yvonne Walton. "It's just a great gathering place and relaxation spot for people to come and get the feel of Lenox, and just slow down and enjoy the nature and the surrounding area...get culture and art and see some great concerts. I think it'll be a wonderful place, definitely does more of the upper-scale hospitality." 

Owners Niko Giallouis and Eric Sullivan bought the property from the former owner. Sullivan had his eye on Lenox since attending a wedding almost 10 years ago.

"I came to a wedding in Lenox, probably six or seven years ago. Personally, just kind of fell in love with the area, and I guess that's kind of how it got on my radar. So you know from that perspective, as we got into the hotel business out towards an area, it was a place I was kind of monitoring and waiting for the right property to show up."

After purchasing the two underwent a full renovation, a project that cost around $1.5 million. The building, first built in 1780, required some TLC. Sullivan's wife, Jessica, who owns Jessica Sullivan Design, designed the inn.

Sullivan said they installed a new roof, repainted everything, renovated the bathrooms, installed new floors, a new HVAC system, and new plumbing.

"We really touched everything from the outside...I mean, all the aesthetics and layouts changed a bit," he said. "As I said, put about a million and a half into it. All new furniture, fixtures, everything. The design's completely different. It wasn't a full gut, but it was a heavy, heavy renovation."

The two like to collaborate with local businesses, and they make a point to direct visitors to local restaurants, businesses, and attractions.

"If guests are asking for recommendations, our customer service team, our guest services team, will relay that kind of information. Even if we can call and make a reservation for somebody, happy to do it," he said. "We aren't doing breakfast, but what we do is we have partnerships with a lot of the breakfast places downtown. We actually purchase a gift certificates for each person each day, so that they can use that to go downtown."

Sullivan hopes that guests don't see their inn as just a place to sleep and dump their bags, but make it an experience for anyone who stays.

"We really focus on kind of the experience side of things, so again, we want to give you the best experience you can have here...and we want that not just to be the place you put your bag and go do things. It's important to think of everything," he said.

Sullivan said partnerships are important to their business and are a way to connect with locals.

"The local partnerships, I can't stress that enough, because no matter how much and how great the room is, people are still going to want to go do other things," he said. "So, I think it just benefits everybody if we're all working together and so forth, and supporting the community, being neighborly too, because we are surrounded by residential homes...But we really try to put a lot of blood, sweat, and tears, a lot of love into the building, all the details, really care about the senses," Sullivan said.

The Inn's check-in and reservations are completely online. When guests arrive, all they have to do is check in online and receive their code that they will use to enter their room. Sullivan hopes this helps create less stress for guests and gets them to their room as fast as possible, especially after a long trip.

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