New Moon Rises for North Adams, Pittsfield Theaters

By Tammy DanielsiBerkshires Staff
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NORTH ADAMS, Mass. — Choices for moviegoers in Central and Northern Berkshire suddenly tripled today as the North Adams MoviePlex 8 and Pittsfield's Beacon Cinema throw open their doors tonight for the much-anticipated "New Moon."

The North Adams theaters are reopening at midnight under new management after former owner Cinema North Corp. went bankrupt last month. The Beacon Cinema project, a six-theater, $23 million venture on North Street, also opens at midnight tonight.

That's good news for people looking for the first-run blockbusters that fuel the holiday season.

The North Adams theaters are being operated by George Gohl, who owns Greenfield Gardens Cinema. Gohl is leasing the space and equipment from Neil Ellis, owner of the former Kmart plaza where the cinemas are located.

Gohl's life partner, William "Bill" Gobeille, described the cinemas as a turnkey operation and said the former staff, including manager Scott Ingalls, were being brought back to run it.

The goal, he said, had been to get the cinemas open in time for "New Moon" and the holiday season. "It's been a very hectic couple of weeks."

"New Moon," the second movie based on the teen vampire "Twilight" book series by author Stephanie Meyers, is expected to exceed the record $70-plus million its predecessor made on opening weekend last year.

Gohl and Gobeille purchased the 80-year-old Vaudeville theater in Greenfield in 2001. It has seven screens and draws about 90,000 patrons a year.

Gobeille said the North Adams cinemas may also add independent and art films to cater to the colleges and growing arts community. Like the Greenfield theater, which holds monthly fundraisers for local youth groups, they would like it to become "a real presence in the community."


There's no doubt the closure of the North Adams cinemas was felt by residents. The nonprofit Images Cinema in Williamstown offered an alternative but its single screen rarely shows Hollywood blockbusters. 

North Berkshire residents have had to trek to the Berkshire Mall (or to Bennington, Vt.) to see a movie. The same's been true for years for Pittsfield residents: the mall or points south. The county's biggest city has been without movie theater for two decades.

That will no longer be true after midnight with the opening of the Beacon Cinema. The brainchild of developer Richard Stanley, owner of the Triplex in Great Barrington, the renovation of the historic Kinnell-Kresge building will include shops and restaurants along with state-of-the-art cinemas with 3-D screens and stadium seating.

Pittsfield officials are hoping the cinemas' opening — a month ahead of schedule — will be a major catalyst in reinvigorating the downtown area. A formal ribbon-cutting will take place on Friday at 11 a.m.

But anyone hoping to attend tonight's midnight showing of "New Moon" at the Beacon is out of luck — unless they already own one of the 850 tickets sold. All six theaters are full, Stanley told The Berkshire Eagle on Wednesday.

However, everyone's invited to the block party at the Beacon being held in conjunction with Third Thursday. There will be a trivia contest and awards for the best Bella and Edward lookalikes.

Tickets (cash only) in North Adams for "New Moon" go on sale at the door beginning at 9 p.m. Only one theater will be open so it's first come, first served.

Of course, you can still go to the mall. Our media partner WUPE will be there. Costume contest, a fundraiser for wolves and lots of other stuff going on. And if you can't make the midnight show, Regal Cinema is planning a 2:45 a.m. showing as well.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Drury High Students Get a Taste of Local Beef

By Breanna SteeleiBerkshires Staff

The pilot program is being funded by a $180K federal grant and is part of a partnership of Berkshire Agricultural Ventures and Mass Farms to School. 

NORTH ADAMS, Mass. — Drury High School students don't have to ask "where's the beef" from, now that the school has partnered to bring local meat into its food service system.

Nonprofit Berkshire Agricultural Ventures (BAV) is partnering with Mass Farms to School to bring locally produced ground beef to school cafeterias as part of a pilot initiative funded by a $180,133 USDA Patrick Leahy Farm to School Grant. The program is named for the retired Vermont senator who wrote the original legislation in 2010. 

North Adams Public Schools is one of two school district partners on the pilot project, Lenox being the other. 

BAV hopes the project can takeoff and expand into more schools or institutions. 

"We're really hoping that it takes off, and that we, in the sense of we can work with, or more schools can be part of this in the future, and we can kind of work out the kinks, which I think is part of what this is all about" said Audrey Hackett, BAV's communications and development manager.

She said part of the nonprofit's mission is to help strengthen the local food system and work with local farmers.

"Part of BAV's larger work to strengthen our local food system. So a lot of what we do is work directly with farmers and support a lot of livestock farmers," she said. "More than 40 percent of our farmers in our region are livestock, and so we work directly with them oftentimes, but it's also increasingly an opportunity to work, you know, a level up at the food system level to bring together partners for projects like this that bring more local food into to our not only our schools. I mean, there are lots of opportunities across institutions throughout our region, hospitals, prison systems, nursing homes, and all of that remains to be done." 

Last week, students were having burgers made from meat brought by Marty's Local, a regional food distributor that works with more than 160 farms and food producers. 

Marty's Local CEO Sandra Thomas said it was great to partner with BAV to help bring the meat to the school, citing that getting more local meat into the market fills a gap in the local food system. Thomas was able to work with Cherry Point Beef, a Western Mass distributor that sources cattle from four local farms.

Food Services Director Thomas Lark said they are excited to be a part of the program and that it's important to be able to showcase local food on the menu, especially for the students to be able to try these new things.

"We want them to see local food on the menu, to know that it's coming from somewhere they recognize. A lot of the time with school lunch, there's a little impression of like, oh, what's this? Where did this come from?" he said. "And so, this is a great way to say, this is what it is. This is where it comes from. Like, it's just down the road. You've driven past here before, and have them understand that, like, we're serving local stuff too. It's not mystery meat from far away."

Lark also said they have been working with the meat since earlier this year, testing out new ideas to bring to the students like a Korean beef bowl.

"Was a new thing, but we thought new ingredient, new recipe, let's really highlight it, and it was pretty successful. We're running it again next Monday. Actually, Marty's truck was here this morning delivering the beef for next Monday, and we're going to run that again. And that was one where the students who were willing to try it really liked it, and were telling their friends like, "Oh, you should have gotten this." So we're excited for Monday, we'll probably see even more kids trying it out," he said.

The North Adams Public Schools were highlighted last year by the state for its farm-to-school initiatives to bring fresh, local produce to students. 

A couple students who had the burger for lunch said it was good.

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