Berkshire Man's Song To Help Combat Alzheimer's

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PITTSFIELD, Mass. - With a new case of Alzheimer’s developing every 70 seconds in the US, many Massachusetts seniors will be affected by the disease. Unfortunately, there are also countless silent victims of Alzheimer’s – the thousands of family caregivers who literally watch their loved ones slip away from them right before their eyes.

To thank and recognize these family caregivers and to help combat the disease as part of National Alzheimer’s Awareness Month in November, Home Instead Senior Care of Massachusetts is making a song called “Ask Your Name” – sung from the perspective of an Alzheimer’s patient to her daughter – available at www.askyourname.com. For each copy downloaded at $5.00, 100 percent of the proceeds will go directly to benefit the Massachusetts Alzheimer’s Association, which provides education, advocacy and support for individuals with dementia, their family members and care professionals.

Written by Steven Smith, owner of the Berkshire County Home Instead Senior Care in Pittsfield, MA, “Ask Your Name” was inspired by Smith’s beloved grandmother, who died from Alzheimer’s. A self-taught, award-winning songwriter, Smith was also inspired by what he sees his client families going through every day.

With 17 offices throughout the state, Home Instead Senior Care of Massachusetts (http://www.homeinstead.com/ma) provides high quality, trusted, non-medical in-home care services such as companionship, meal preparation, light housekeeping, medication reminders, shopping and transportation to help seniors remain in the comfort of their own homes as they grow older.

Smith most recently performed “Ask Your Name” at the Alzheimer’s Association of MA Western Region’s Memory Walk, where it received a positive outpouring from caregivers and other attendees.

“The song is the story of an elderly woman with Alzheimer’s who no longer recognizes her own daughter. Each time the daughter goes to visit, the mom asks her name -- or says she has no children – then wonders why such a simple question would make her unknown visitor cry,” said Smith. “This is an all-too-common heartbreak that caregivers go through with their loved ones who have Alzheimer’s, and I wanted to capture this through the power of music as a way to let them know they are not alone.”


With at least 40 percent of Berkshire County Home Instead Senior Care clients dealing with Alzheimer’s, Smith and his wife Donna, a co-owner of the Pittsfield office, see families trying to push through the rigors of caring for someone with Alzheimer’s at home without taking time to care for themselves. Together, the Smiths – and all Home Instead Senior Care owners – work to educate and caution family caregivers on the need to watch out for their own health and stress levels and respect their own emotions and needs.

To further help with this, each Home Instead Senior Care of Massachusetts office offers a free guide called “Helping Families Cope – an Alzheimer’s Resource Guide for Family Caregivers” Which was co-developed with the George G. Glenner Alzheimer’s Family Centers. This guide contains hands-on, practical advice for family members helping a loved one live with Alzheimer’s and is also available online at http://www.homeinstead.com/Alzheimers/default.aspx.

In addition, to prepare its staff to work best with clients with Alzheimer’s and their families, Home Instead Senior Care employs a specialized CAREGiver internal training program that provides the latest in Alzheimer's education and dementia care techniques – a program that earned an award from the American Association on Aging for its innovation and quality.

About Home Instead Senior Care of Massachusetts

Home Instead Senior Care is a network of 17 locally owned offices in Massachusetts – from Greater Boston, the Cape and Western MA, to the Metrowest, Southern and Northern suburbs – dedicated to providing high quality, trusted home care to help seniors remain in their homes as they grow older. For those who have chosen to age at home, HISC can be the difference between counting the years and living them. Services are also available to seniors living in facilities. To learn more about Home Instead Senior Care of Massachusetts, please visit http://www.homeinstead.com/ma.
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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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