Berkshire Man's Song To Help Combat Alzheimer's

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PITTSFIELD, Mass. - With a new case of Alzheimer’s developing every 70 seconds in the US, many Massachusetts seniors will be affected by the disease. Unfortunately, there are also countless silent victims of Alzheimer’s – the thousands of family caregivers who literally watch their loved ones slip away from them right before their eyes.

To thank and recognize these family caregivers and to help combat the disease as part of National Alzheimer’s Awareness Month in November, Home Instead Senior Care of Massachusetts is making a song called “Ask Your Name” – sung from the perspective of an Alzheimer’s patient to her daughter – available at www.askyourname.com. For each copy downloaded at $5.00, 100 percent of the proceeds will go directly to benefit the Massachusetts Alzheimer’s Association, which provides education, advocacy and support for individuals with dementia, their family members and care professionals.

Written by Steven Smith, owner of the Berkshire County Home Instead Senior Care in Pittsfield, MA, “Ask Your Name” was inspired by Smith’s beloved grandmother, who died from Alzheimer’s. A self-taught, award-winning songwriter, Smith was also inspired by what he sees his client families going through every day.

With 17 offices throughout the state, Home Instead Senior Care of Massachusetts (http://www.homeinstead.com/ma) provides high quality, trusted, non-medical in-home care services such as companionship, meal preparation, light housekeeping, medication reminders, shopping and transportation to help seniors remain in the comfort of their own homes as they grow older.

Smith most recently performed “Ask Your Name” at the Alzheimer’s Association of MA Western Region’s Memory Walk, where it received a positive outpouring from caregivers and other attendees.

“The song is the story of an elderly woman with Alzheimer’s who no longer recognizes her own daughter. Each time the daughter goes to visit, the mom asks her name -- or says she has no children – then wonders why such a simple question would make her unknown visitor cry,” said Smith. “This is an all-too-common heartbreak that caregivers go through with their loved ones who have Alzheimer’s, and I wanted to capture this through the power of music as a way to let them know they are not alone.”


With at least 40 percent of Berkshire County Home Instead Senior Care clients dealing with Alzheimer’s, Smith and his wife Donna, a co-owner of the Pittsfield office, see families trying to push through the rigors of caring for someone with Alzheimer’s at home without taking time to care for themselves. Together, the Smiths – and all Home Instead Senior Care owners – work to educate and caution family caregivers on the need to watch out for their own health and stress levels and respect their own emotions and needs.

To further help with this, each Home Instead Senior Care of Massachusetts office offers a free guide called “Helping Families Cope – an Alzheimer’s Resource Guide for Family Caregivers” Which was co-developed with the George G. Glenner Alzheimer’s Family Centers. This guide contains hands-on, practical advice for family members helping a loved one live with Alzheimer’s and is also available online at http://www.homeinstead.com/Alzheimers/default.aspx.

In addition, to prepare its staff to work best with clients with Alzheimer’s and their families, Home Instead Senior Care employs a specialized CAREGiver internal training program that provides the latest in Alzheimer's education and dementia care techniques – a program that earned an award from the American Association on Aging for its innovation and quality.

About Home Instead Senior Care of Massachusetts

Home Instead Senior Care is a network of 17 locally owned offices in Massachusetts – from Greater Boston, the Cape and Western MA, to the Metrowest, Southern and Northern suburbs – dedicated to providing high quality, trusted home care to help seniors remain in their homes as they grow older. For those who have chosen to age at home, HISC can be the difference between counting the years and living them. Services are also available to seniors living in facilities. To learn more about Home Instead Senior Care of Massachusetts, please visit http://www.homeinstead.com/ma.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

BRPC Exec Search Panel Picks Brennan

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — The Executive Director Search Committee voted Wednesday to move both finalists to the full Berkshire Regional Planning Commission, with a recommendation that Laura Brennan was the preferred candidate. 

Brennan, BRPC's assistant director, and Jason Zogg were interviewed by the committee on Saturday.

Brennan is also the economic development program manager for the BRPC. She has been in the role since July 2023 but has been with BRPC since 2017, first serving as the senior planner of economic development. 

She earned her bachelor's degree from Franklin & Marshall College in Pennsylvania and earned a graduate-level certificate in local government leadership and management from Suffolk University.

Zogg is vice president of place and transportation for Tysons Community Alliance, a nonprofit that is committed to transforming Tysons, Va., into a more attractive urban center. 

He previously was the director of planning, design, and construction at Georgetown Heritage in Virginia, where he directed the reimagining of Georgetown's C&O Canal National Historic Park.

They each had 45 minutes to answer a series of questions on Saturday, and the search committee said they were both great candidates. Meeting virtually on Wednesday, the members discussed which they preferred.

"In my own personal opinion, I think both candidates could do the job and actually had different skills. But I do favor Laura, because she can hit the ground running and with the time we have now, I think she is very familiar with the organization and its strengths and weaknesses and where we go from here," said Malcolm Fick.

"I would concur with Malcolm, especially because she was the only candidate who could speak directly to what's currently going on in the Berkshires, and really had a handle on every aspect of what BRPC does, could use examples, and showed that she actually understood the demographic information when that information was clearly available on the BRPC website, and through other means, and she was the only candidate who was able to integrate our regional data, our regional demographics, into her answers, and so I find her more highly qualified," said Marybeth Mitts.

Brennan was able to discus the comprehensive regional strategy the BRPC has worked on for Berkshire County and said she made sure they included voices from all over the region instead of what she referred to as the "usual suspects."

"That was an enormous priority of ours to make sure that the outreach that we did and the input that we gathered was not from only the usual suspects, but community groups that were emerging in a lot of different corners of the region and with a lot of different missions of their own, and try to encompass and embrace as many voices as we could in that," Brennan said in her interview.

Member Sheila Irvin said she liked Brennan’s knowledge of Berkshires Tomorrow Inc.

"I think that her knowledge of the BTI, for example, was important, because that's going to play a role in the questioning that we did on funding. And she had some interesting insights, I think on how to use that," said Irvin. "And in addition, I just thought her style was important. 

"She didn't need to rush into an answer. She was willing to take a minute to think about how she wanted to move on and she did."

In her interview, Brennan was asked her plans to help expand funding opportunities since the financial structure is mainly grants and the government has recently been withdrawing some interest.

"With Berkshires Tomorrow already established, I would like to see us take a closer look at that and find ways to refine its statement of purpose, to develop a mission statement, to look at ways that that mechanism can help to diversify revenue," she said. "I think, that we have over the last several years, particularly with pandemic response efforts, had our movement to the potential of Berkshire's Tomorrow as a tool that we should be using more, and so I would like to see that be a big part of how we handle the volatility of government funding."

Member John Duval said she has excelled in her role over the years.

"Laura just rose above every other candidate through her preliminary interview and her final interview, she's been the assistant executive director for maybe a couple of years and definitely had that experience, and also being part of this BRPC, over several years, have seen what she's capable of doing, what she's accomplished, and embedded in meetings and settings where I've seen how she's responded to questions, presented information, and also had to deal with some tough customers sometimes when she came up to Adams," said Duval.

"She's done an excellent job, and then in the interviews she's just calm and thought through her answers and just rose above everyone else."

Buck Donovan said he respected all those who applied and said Zogg is a strong candidate.

"I think both and all candidates were very strong, two we ended up were extremely strong," he said.  "Jason, I liked his charisma and his way. I really could tell that there was some goals and targets and that's kind of my life."

The full commission will meet on Thursday, March 19, to vote on the replacement of retiring Executive Director Thomas Matuszko.

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