Election 2009: Roach Sees Future Potential in City's Past

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Common Threads: North Adams' Risk Takers, Visionaries and the Future of our City

NORTH ADAMS, Mass. — A little over a year ago, I posed the question on my blog wondering aloud what North Adams will look like in 10 years. The future is an even more fascinating question if you take the time to look at the various evolutions of our city since it's inception.

I am 100 percent positive that North Adams will continue to bloom in various fashions and I personally believe that we are within a decade of our latest renaissance. We are a college town, a museum town, an arts mini-mecca and potentially one of the best places in America to raise a family.

We have so many things going for us that with just a little bit of optimism, investment and fortitude we will begin to see the fruits that have long been promised. Don't believe me? Look around. The energy of the current generation of young adults is palpable. I see it every day. And as these 20, 30 and 40 somethings come into their own, there are few bounds on what the future holds.

There are so many incredible things about North Adams that our biggest mistake would be to play it too cautious. Over their history, Massachusetts and North Adams has produced and attracted many who took the risks and reaped the rewards. It has been the perfect place for those who believed as Mark Twain did - that courage is not the absence of fear, but rather the management of it.

I say it is time to revive that ethos! In fact, North Adams is named after a remarkable risk taker. Nationally he is known as guy who has a brand of beer named in his honor. (How many other cities can claim that?) What we, as residents of the Massachusetts know is that Sam Adams was a Revolutionary War hero, signer of the Declaration of Independence and governor of the commonwealth. Take that Budweiser!

My neighborhood is named after a shrewd grocer and businessman, W.E. Brayton, who saw the potential of the town long before it was a city. He bought and sold the products of the local farms, selling the goods locally and shipping to the cities. His type of trade was what earned us the label of the Gateway City. Those who worked their fingers to the bone in the mills of 100 years ago laid the groundwork for the incarnation of our industrial age identity.


That period was epitomized by Bob Sprague and the role he and his company played in from Neil Armstrong landing on the moon to the TVs and appliances in almost every home in America. Over the past 25 years we have seen the emergence of North Adams' Education and Cultural Age, a spot that is a natural evolution for a city in the Berkshires.

People like Tom Krens, Joe Thompson, Eric Rudd, John Barrett, Jane Swift, Dan Bosley, etc. ... all share some of the credit for laying the ground work for what we are still in the process of becoming. Which leads me back to the question of what will North Adams look like in 10, 20, 50 years. We will certainly be a more entrepreneurial city.

We will be a destination for even more than the hundreds of thousands of visitors a year. Our museum and college will have finally been embraced by the city as a whole. I think it is likely that we will have a more walkable and bustling downtown but at the same time we will be part of a much larger regional rebirth.

While it is impossible to know exactly what shape things will take, I know one thing for certain: We will be a strong community with boundless potential. We were 200 years ago. We are one today, and we will definitely be one well beyond the foreseeable future.

Greg Roach is a father, husband, chef and writer. He is a candidate for North Adams City Council and urges you to contact him at greg@gregoryroach.com or visit VoteRoach.com.
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Berkshire County Homes Celebrating Holiday Cheer

By Breanna SteeleiBerkshires Staff

There's holiday cheer throughout the Berkshires this winter.

Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.

We asked the homeowners questions on their decorations and why they like to light up their houses.

In Great Barrington, Matt Pevzner has decorated his house with many lights and even has a Facebook page dedicated to making sure others can see the holiday joy.

Located at 93 Brush Hill Road, there's more than 61,000 lights strewn across the yard decorating trees and reindeer and even a polar bear. 

The Pevzner family started decorating in September by testing their hundreds of boxes of lights. He builds all of his own decorations like the star 10-foot star that shines done from 80-feet up, 10 10-foot trees, nine 5-foot trees, and even the sleigh, and more that he also uses a lift to make sure are perfect each year.

"I always decorated but I went big during COVID. I felt that people needed something positive and to bring joy and happiness to everyone," he wrote. "I strive to bring as much joy and happiness as I can during the holidays. I love it when I get a message about how much people enjoy it. I've received cards thanking me how much they enjoyed it and made them smile. That means a lot."

Pevzner starts thinking about next year's display immediately after they take it down after New Year's. He gets his ideas by asking on his Facebook page for people's favorite decorations. The Pevzner family encourages you to take a drive and see their decorations, which are lighted every night from 5 to 10.

In North Adams, the Wilson family decorates their house with fun inflatables and even a big Santa waving to those who pass by.

The Wilsons start decorating before Thanksgiving and started decorating once their daughter was born and have grown their decorations each year as she has grown. They love to decorate as they used to drive around to look at decorations when they were younger and hope to spread the same joy.

"I have always loved driving around looking at Christmas lights and decorations. It's incredible what people can achieve these days with their displays," they wrote.

They are hoping their display carries on the tradition of the Arnold Family Christmas Lights Display that retired in 2022.

The Wilsons' invite you to come and look at their display at 432 Church St. that's lit from 4:30 to 10:30 every night, though if it's really windy, the inflatables might not be up as the weather will be too harsh.

In Pittsfield, Travis and Shannon Dozier decorated their house for the first time this Christmas as they recently purchased their home on Faucett Lane. The two started decorating in November, and hope to bring joy to the community.

"If we put a smile on one child's face driving by, then our mission was accomplished," they said. 

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