BCC to Hold Marketing & Selling Skills Workshops
GREAT BARRINGTON, Mass. - Berkshire Community College will offer the following basic marketing and selling skills course this fall. The course, presented by Joseph Furgal, President, Creative Training Solutions, will be held at BCC’s South County Center in Great Barrington. All classes meet in the morning from 8 to 10. Classes are offered individually or as a package.“Basic Selling Skills” (WKS 9170), a-six session course (see WKS 9171 through WKS 9176 below), builds on a complete selling process which, if followed, makes life easier for salespeople and puts them on a successful career path. The course is designed to give anyone involved in marketing and sales a working knowledge of the sales process and provides the “how to” of building long-term and profitable relationships. Cost is $495 for all six sessions, a savings of $99.
“Selling, Goals, Marketing & Developing” (WKS 9171) teaches participants the definition of selling, goal setting, identifying markets, and developing activities. Class meets Wednesday, Sept. 16.
“Referrals & Approaching and Building” (WKS 9172) covers techniques in approaching future clients, the pre-approach, the approach, referrals, and the need for a plan for every contact with prospects and clients. Class meets Friday, Sept. 18.
“Selling Is Communicating!” (WKS 9173) covers the critical components of the sale: communication, relationship building, and trust. Class meets Wednesday, Sept. 23.
“Selling Styles” (WKS 9173) focuses on reviewing the process used to determine individual styles. Class meets Friday, Sept. 25.
“Styles Selling, Validation, Negotiation” (WKS 9175) studies the use of behavioral/social styles in the sale. Students learn to validate themselves, their product/service, and the company. Class meets Wednesday, Sept. 30.
“Client Care & Taking Your Sales Skills Inventory” (WKS 9176) teaches participants to keep service ongoing to assure client relationship is maintained on a long-term basis. Class meets Friday, Oct. 2.
For more information, or to register, call BCC’s South County Center in Great Barrington, 413-528-4521 or long distance 800-816-1233 (in Mass only), ext. 5201 or 5202.
