Berkshire Enterprises Breakfast Forum Looks at Advertising

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PITTSFIELD, Mass. — Berkshire Enterprises' next business breakfast will focus on advertising in both good times and bad. The forum will be held Friday, Aug. 7, from 7:30 to 9 in the third-floor boardroom at One Fenn St.

The free forum is aimed at owners and managers of small businesses and those who support small businesses. A light breakfast is included.

Led by Steve Fogel, program director of Berkshire Enterprises, the group will talk about how marketing and promotion are an essential way to keep existing customers thinking about a business's products and attracting new customers. The key is to refine and focus marketing efforts, said Fogel, since small businesses consider marketing and promotion expenses as luxuries and are often the first things cut when business slows down.

"Businesses that succeed know how to market and promote in good times and bad," he said.


Participants will be able to discuss their experiences in advertising and promotion, share plans for fall, brainstorm ideas and share what works and what doesn't. or the fall and try to help each other find ideas that will increase business. The idea is that those attending can use what they have learned to improve their marketing and sales.

The forum is funded by support from Greylock Federal Credit Union, Legacy Banks, Berkshire Bank, TD Banknorth, Pittsfield Cooperative Bank and the Office for Workforce Development at Berkshire Community College in space provided by CompuWorks. Berkshire Enterprises is a program of BCC.

Register by calling 413-236-2141. Space is limited and reservations are required.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Multiple Departments Respond to Lanesborough Structure Fire

By Brittany PolitoiBerkshires Staff

LANESBOROUGH, Mass. — Multiple fire departments responded to a structure fire off Narragansett Avenue on Wednesday afternoon. 

The Fire Department received a call from the owner of 6 Bangor St. reporting a smoke and flames at around 1:44 p.m.

Firefighters arriving on scene reported heavy smoke emanating from the the 1940s single-family ranch home in the thickly settle neighborhood.

The blaze was brought under control in less than an hour and there were no civilian or firefighter injuries. 

"The homeowner was outside doing some work, evidently, opened the door when she came back in the house, and there were flames and smoke, so she backed out and called us, and that's all we know right now," Deputy Fire Chief Glen Storie said around 2:35 p.m. 

The fire was out at that time, and first responders observed "quite a bit of damage" to the home. The cause is still under investigation. 

Lanesborough, Cheshire, and Pittsfield departments responded to the scene, and Hancock covered the station during the call. 

"The first crew in knocked the fire right down with the first engine," Storie said. 

Smoke could be seen coming from the back of the home. Part of Narragansett Avenue and Bangor Avenue were blocked off while firefighters battled the blaze. 

 

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