Berkshire Enterprises Breakfast Forum Looks at Advertising

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PITTSFIELD, Mass. — Berkshire Enterprises' next business breakfast will focus on advertising in both good times and bad. The forum will be held Friday, Aug. 7, from 7:30 to 9 in the third-floor boardroom at One Fenn St.

The free forum is aimed at owners and managers of small businesses and those who support small businesses. A light breakfast is included.

Led by Steve Fogel, program director of Berkshire Enterprises, the group will talk about how marketing and promotion are an essential way to keep existing customers thinking about a business's products and attracting new customers. The key is to refine and focus marketing efforts, said Fogel, since small businesses consider marketing and promotion expenses as luxuries and are often the first things cut when business slows down.

"Businesses that succeed know how to market and promote in good times and bad," he said.


Participants will be able to discuss their experiences in advertising and promotion, share plans for fall, brainstorm ideas and share what works and what doesn't. or the fall and try to help each other find ideas that will increase business. The idea is that those attending can use what they have learned to improve their marketing and sales.

The forum is funded by support from Greylock Federal Credit Union, Legacy Banks, Berkshire Bank, TD Banknorth, Pittsfield Cooperative Bank and the Office for Workforce Development at Berkshire Community College in space provided by CompuWorks. Berkshire Enterprises is a program of BCC.

Register by calling 413-236-2141. Space is limited and reservations are required.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Pittsfield Council Passes $232.7M Budget

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — The City Council unanimously approved a $232.7 million budget for the upcoming fiscal year. 

It is a modest, almost 2.9 percent increase from FY26. 

"I do want to give the community kind of a heads up as we move forward on budgets. What we see coming out of the federal government that's trickling down to the states, it's going to be harder and harder for us as a community to meet our needs under the Proposition 2 1/2," Councilor at Large Alisa Costa said. 

"We're going to have challenges, as we've seen communities across the state trying to override the Proposition 2 1/2, because we have dwindling amounts of money coming from the state and federal government." 

She pointed out that, at the same time, utility bills are going up for both residents and the city, as are the costs of pavement and other items. 

The amended budget of $232,777,720, down from the $232,782,090 originally proposed, includes cuts to the Department of Diversity, Equity, and Inclusion and the restoration of funds for councilors to attend the annual Massachusetts Municipal Association conference. 

The Pittsfield Public Schools' $86,855,061 budget includes $68,886,061 in state Chapter 70 funding and $18 million from the city. With $345,000 in school choice and Richmond tuition revenues, it totals $87,200,061 and is an approximately $300,000 increase from the Pittsfield Public Schools' FY26 budget of $86.9 million. 

The district's budget will fund 13 schools, as Morningside Community School will retire in the fall, and includes the middle school restructuring. 

Councilors also approved the use of $2 million in certified free cash to reduce the tax rate, and appropriated $450,551 for parking-related expenditures. 

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