Greylock Marketing Group Wins National Awards

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Photo caption: John Bissell, Joanne Billow and Bob Maxwell of Greylock Marketing Group.
PITTSFIELD, Mass. - Greylock Marketing Group, a subsidiary of Greylock Federal Credit Union received top national awards for creative advertising campaigns produced in 2008. Greylock took home a Diamond Award and an Award of Merit from the Credit Union National Association (CUNA) Marketing and Business Development Council at a conference held in San Diego, CA, earlier this year. The selection was made by a national panel of judges from among 1,200 entries.

President of Greylock Federal Credit Union, Angelo C. Stracuzzi said, “I’m proud that the Greylock Marketing Group has been recognized nationally for the great work they do on behalf of our Credit Union. It takes a lot of imagination and hard work to be selected from a field of over 1,200 entries.”

The Diamond Award represents the pinnacle of credit union marketing and business development and features 34 categories, ranging from direct mail and Web site marketing to public relations and political action. Judges evaluated entries based on strategy, design and production, creativity, copy and communication, and results.

Greylock Marketing Group received the first-place Diamond Award for its “Greylock Stories” television ads which featured actual testimonials from Greylock members.  A merit second-place prize was awarded for Greylock’s “Extra! Extra!” print campaign which highlighted the credit union’s local lending strength.

Robert Maxwell, Assistant Vice President of Marketing said, “It’s always an honor to be recognized by your peers. Our team works really hard all year long to let people know the benefits of Greylock membership. That’s what matters to us.”

“Still,” Maxwell added, “The awards do look nice on the shelf next to our previous awards.” Greylock has won 5 national advertising awards over the past three years.


About CUNA:

The CUNA Marketing and Business Development Council is a member-led organization

comprising 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. For more information, visit www.cunamarketingcouncil.org.

About Greylock Federal Credit Union:

Greylock was recently rated the top credit union in the United States for total value returned to Members/Owners according to Callahan & Associates, a national credit union research and consulting firm. Greylock Membership is open to anyone who lives, works, attends school, worships or regularly conducts business in Berkshire County. Greylock Federal is wholly owned by its more than 65,000 members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, and Williamstown. More information is available at www.greylock.org.
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Lanesborough Town Meeting to Vote Budget, Bylaws & Vehicle Purchases

By Breanna SteeleiBerkshires Staff

LANESBOROUGH, Mass. — Tuesday's annual town meeting includes a $14 million operating budget, new short-term rentals, accessory dwelling units and sign bylaws, and free cash article appropriations.

Voters will gather at Lanesborough Elementary School on June 9 at 6 p.m. to decide on 20 warrant articles.

The fiscal 2027 budget is up a little over 10 percent. Some of the main increases are the Mount Greylock Regional School District and McCann Technical School: the McCann assessment is up more than 30 percent based on factors including enrollment and the school renovation project, and Mount Greylock's is up 11 percent.

Article 11 is for the town to vote to approve from free cash the sum of $16,298.48 for the McCann Technical School roof and window replacement project so as not to impact the budget. Article 3 is  appropriate $7,586,284 for Mount Greylock Regional School assessment.

Another notable increase was in life and health insurance, showing an increase of about 26 percent.

Ambulance Director Jen Weber is planning 24-hour coverage, which means more staff and a hike in her budget. One of the articles asks the town to appropriate $234,100 to operate the Ambulance Enterprise Fund for salaries and expenses.

Many town departments are looking for new vehicles. The Fire Department is looking to replace its outdated 1996 fire engine. There are two articles related to the truck at a total of $813,366. Article 12 would transfer $225,000 from free cash into the Fire Truck Stabilization Fund; Article 13 would transfer $605,000 from the fund and authorize the borrowing of $208,366.08.

The total includes a $100,000 contingency cost to cover any additional costs if a 2026 model-year chassis cannot be secured before new emissions standards go into effect in 2027.

The board at its last meeting moved the $225,000 transfer to come before the borrowing article, changing the stabilization number. If the $225,000 is not voted on, then they will amend the next article's number on the floor, subtracting the $225,000. This shows the borrowing number significantly lower.

Article 17 asks for the transfer of $80,000 from free cash to replace a police cruiser.

Police Chief Rob Derksen's aim is to replace one vehicle every other year, meaning the oldest vehicle gets replaced about every 10 years. 

He stressed that if delayed this year, the town may have to double up in a future year to get back on schedule, and that paying later usually costs more. The article will ask for $80,000 from free cash, the vehicles used to be funded by the BHRD.

Lastly, the Highway Department is looking to replace a 2014 International dump truck that will be a total of $330,000 and will take two to three years to receive.

Money will be used from last year's approval of $250,000 from free cash for the replacement of a 2012 highway front-end loader that was underspent $49,261. Town meeting is being asked to approve  a transfer of $53,274.85 from free cash and the use of $227,464 from funds from the Sale of Town Real Estate to fund the balance.

Other free cash proposals include $1,200 to purchase software to support tracking and ongoing maintenance schedules of town-owned vehicles; $42,000 for the replacement of the Highway Department's storage shed roof, $200,000 to reduce the tax levy.

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