Berkshire Chamber of Commerce and Berkshire Visitors Bureau Will Publish Updated Community Map

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PITTSFIELD, Mass. - Sales for the community street map being produced for the Berkshire Chamber of Commerce and Berkshire Visitors Bureau are underway, according to Michael Supranowicz, Berkshire Chamber of Commerce President & CEO and Lauri Klefos, Berkshire Visitors Bureau President & CEO. Both organizations are working with VillageProfile.com, inc.®, which has been working with the Chamber since 2005.

The 25,000 printed copies of the map will be published this summer. The Berkshire Chamber and the Berkshire Visitors Bureau will distribute the map in Albany, NY, Boston, Hartford, in metro New York and Rhode Island as well as a lure piece for business relocation.  

This project includes the Village Profile® Mobile Map Publishing Program™, the only one of its kind available to Chambers of Commerce. In addition to the printed version, the map and all advertisements will be online at the Village Profile® Community Profile Network® website (www.villageprofile.com) soon after they are published, and will also link from the Chamber's website.

The community map is interactive, which means it can be wirelessly accessed at www.vpmobile.us via laptop and desktop computers, PDAs, smart phones, web-enabled cell phones and most other mobile devices, and allows users to link directly to advertisers' websites, as well as direct-dial advertisers in real time. 

The Village Profile® community portal garnered nearly 24 million hits in 2008 and 2,342,900 page views -- nearly 1.7 million of which were unique page views. The vpmobile.us site had 4,333,000 hits in 2008. Since 1996, the site has seen nearly 220,000,000 hits from Internet locales around the world and from all manner of users: education, government, business, individual, organization, and of course, .coms.

“This publication will be the first point of contact for families and businesses relocating to the area and will be a valuable reference for visitors, as well as longtime residents,” stated Supranowicz. “We are excited to collaborate with the Berkshire Visitors Bureau on the creation of this new, community map.”

“Our two organizations believe that this joint project will yield a truly comprehensive piece that will be used for business recruitment and retention as well as by tourists and visitors,” said Klefos. “Our research has shown that consumers want, and need, a map to guide them throughout Berkshire County.”

Advertising in the Chamber publication has even more advantages. According to a national study recently conducted by the Atlanta-based marketing company, The Schapiro Group, "consumers are 63 percent more likely to buy goods and services in the future from a company that they believe is a member of the local chamber" and "they are 44 percent more likely to think favorably about" the business.


The report further concluded that, "When business decision makers believe that a business is a chamber member" they are "59 percent more likely to buy goods and services from it."

Businesses interested in advertising should call Village Profile® representative Robert Monahan at the Chamber office, 413-499-4000 x17.

About Berkshire Chamber of Commerce

The Berkshire Chamber of Commerce was first accredited in 1999. In 2004, the Berkshire Chamber was awarded a 4-STAR accreditation by the U.S. Chamber of Commerce. The Accreditation Program of the U.S. Chamber of Commerce recognizes chambers and their staffs that have defined, reached, and maintained superior performance standards and have contributed to the good of their communities. The purposes and objectives of the Corporation shall be to promote and advance the economic, civic, and social welfare of Berkshire County. In February 2001, the Chamber merged with the Northern Berkshire Chamber of Commerce and changed its name to the Berkshire Chamber of Commerce, Inc. Today, it is the largest organization of its kind in Berkshire County, and one of the largest Chambers in the state.

The Chamber was established to identify and serve the needs and interests of the business community creating an environment conducive to the growth and development of business.

About Berkshire Visitors Bureau

Incorporated in 1938, the Berkshire Visitors Bureau is the official, state-recognized tourism promotion agency for Berkshire County. It is composed of nearly 800 member businesses that benefit directly or indirectly from the Berkshire tourist trade.
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Prospect Meadow Farm Opens New Vocational Barn

By Breanna SteeleiBerkshires Staff

A charcuterie board at the event displays fare from some of the regional producers.

PITTSFIELD, Mass. — Prospect Meadow Farm last week officially opened a new barn to sell plants and other goods it produces.

Prospect Meadow Farm Berkshires is an expansion of ServiceNet's first farm in Hatfield that has provided meaningful agricultural work, fair wages, and personal and professional growth to hundreds of individuals with intellectual and developmental disabilities since opening in 2011. 

The Berkshires farm opened on Crane Avenue two years ago and has now introduced a new vocational and unwinding space for the more than 25 farmhands who get paid a minimum wage.

"This is a facility for our folks who work on the farm to learn additional skills and do additional work," said Vice President of Vocational Services Shawn Robinson at the Friday event. "So we have a food packaging space, we've got a walk-in cooler space, we've got a floral design space, we've got a farm store room for staff, lunch room, and then a meditation room that we're standing in now, which is when you're having those hard moments and you need to get away from everything.

"This is going to be a peaceful place you can find and sort of find some comfort, and then hopefully get back to work."

The barn was built by funds from the state Executive Office of Economic Development and the state Department of Agricultural Resources that equated to around $600,000, with ServiceNet contributing around the same amount. The structure took over a year to build.

The state's Department of Developmental Services Commissioner Sarah Peterson spoke on how meaningful this farm and ServiceNet is to her and that this place is important to those who need it.

"Places like this are so crucial because they create opportunities for people living with disabilities that aren't plentiful," she said. "People living with developmental and intellectual disabilities have an unemployment rate over 25 percent five times the rate for people without disabilities, even more jarring is under appointment, which is at 80 percent. That means that four out of every five people with disabilities earn below market rate wages and have limited upward mobility.

"The building itself is really impressive, but what you're really seeing here is the result of vision. It's about opportunity, it's about community, and it's founded in the belief that every person deserves the chance to learn and work and contribute to thrive under the leadership of ServiceNet."

One aspect of the barn will be the market where produce from the farm and other local growers will be sold as well as keeping the tradition of Jodi's Seasonal, which previously occupied the location, alive with plant sales. The market will be open Monday through Saturday from 10 a.m. to 3 p.m.

"Everything you see in terms of the tomatoes, the fresh produce, that's all done with the hands of our farm hands here, individuals with disabilities who get out every single morning, get in those greenhouses, put their hands in the dirt, and make all of this happen, and this is just the start," said Robinson. "This farm is a little over a year old at this point, but give it another two years, and we hope to be growing enough food to share throughout the Berkshires."

Robinson said the farm is focused on local food security, recently partnering with the Hatfield Council on Aging and planning to work toward making enough food to partner with places in the Berkshires.

He said the barn serves the Hatfield farm and what the employees here needed.

"We've been able to learn the needs of the farm hands who work there and so we have learned that they need a comfortable break space for those times where it's hard to be out in the fields, we've learned that a quiet space for when you're going through something you need to be away from people are key, and then also we have a small farm store in Hatfield, but we've seen increasing interest in retail work from our participants, so we thought it was time for a larger-scale farm store," he said.

Robinson noted that Prospect Meadow Farm has helped the individuals working there feel valued and head.

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