BCC to Offer Marketing, Selling Skills Course

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Berkshire Community College will offer the following basic marketing and selling skills course this spring. The course, presented by Joseph Furgal, President, Creative Training Solutions, will be held at the Intermodal Education Center on the corner of North Street and Columbus Avenue. in Pittsfield.

“Basic Selling Skills” (WKS 9170), a six session course, builds on a complete selling process which, if followed makes a salesperson’s life easier and puts them on a successful career path. The course is designed to give anyone involved in marketing and sales a working knowledge of the sales process and provides the “how to” of building long-term and profitable relationships. Classes meet Wednesday and Friday morning, April 8 through April 24, from 8 to 10.

The following six sessions are offered individually or as a package. Cost is $495 for all six sessions or $99 per class.

“Selling, Goals, Marketing” (WKS 9171) participants define selling, set goals, identify markets and develop activity. The course includes completion of Sales Skills Inventory. Class meets Friday April 8.

“Client Relationships” (WKS 9172) covers techniques in approaching future clients, the pre-approach, the approach, referrals and the need for a plan for every contact with prospects and clients. Class meets Friday April 10.

“Selling Is Communicating”! (WKS 9173) covers the critical components of the sale: communication, relationship building and trust. Class meets Wednesday April 15.

“Selling Styles” (WKS 9174) focuses on reviewing the process used to determine individual styles. Class meets Friday April 17.

“Style Sales Strategies” (WKS 9175) studies the use of behavior and social styles in the sale. Students learn to validate themselves, their product, service and the company. Class meets Wednesday April 22.

“Client Care & Inventory” (WKS 9176) teaches how to keep service ongoing to assure client relationship is maintained on a long term basis. The class is a final review of retaken sales skills inventory. Class meets Friday, April 24.

For more information, or to register, call BCC’s Office of LifeLong Learning at 413-236-2122 or 413-236-2123.
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Lanesborough Town Meeting to Vote Budget, Bylaws & Vehicle Purchases

By Breanna SteeleiBerkshires Staff

LANESBOROUGH, Mass. — Tuesday's annual town meeting includes a $14 million operating budget, new short-term rentals, accessory dwelling units and sign bylaws, and free cash article appropriations.

Voters will gather at Lanesborough Elementary School on June 9 at 6 p.m. to decide on 20 warrant articles.

The fiscal 2027 budget is up a little over 10 percent. Some of the main increases are the Mount Greylock Regional School District and McCann Technical School: the McCann assessment is up more than 30 percent based on factors including enrollment and the school renovation project, and Mount Greylock's is up 11 percent.

Article 11 is for the town to vote to approve from free cash the sum of $16,298.48 for the McCann Technical School roof and window replacement project so as not to impact the budget. Article 3 is  appropriate $7,586,284 for Mount Greylock Regional School assessment.

Another notable increase was in life and health insurance, showing an increase of about 26 percent.

Ambulance Director Jen Weber is planning 24-hour coverage, which means more staff and a hike in her budget. One of the articles asks the town to appropriate $234,100 to operate the Ambulance Enterprise Fund for salaries and expenses.

Many town departments are looking for new vehicles. The Fire Department is looking to replace its outdated 1996 fire engine. There are two articles related to the truck at a total of $813,366. Article 12 would transfer $225,000 from free cash into the Fire Truck Stabilization Fund; Article 13 would transfer $605,000 from the fund and authorize the borrowing of $208,366.08.

The total includes a $100,000 contingency cost to cover any additional costs if a 2026 model-year chassis cannot be secured before new emissions standards go into effect in 2027.

The board at its last meeting moved the $225,000 transfer to come before the borrowing article, changing the stabilization number. If the $225,000 is not voted on, then they will amend the next article's number on the floor, subtracting the $225,000. This shows the borrowing number significantly lower.

Article 17 asks for the transfer of $80,000 from free cash to replace a police cruiser.

Police Chief Rob Derksen's aim is to replace one vehicle every other year, meaning the oldest vehicle gets replaced about every 10 years. 

He stressed that if delayed this year, the town may have to double up in a future year to get back on schedule, and that paying later usually costs more. The article will ask for $80,000 from free cash, the vehicles used to be funded by the BHRD.

Lastly, the Highway Department is looking to replace a 2014 International dump truck that will be a total of $330,000 and will take two to three years to receive.

Money will be used from last year's approval of $250,000 from free cash for the replacement of a 2012 highway front-end loader that was underspent $49,261. Town meeting is being asked to approve  a transfer of $53,274.85 from free cash and the use of $227,464 from funds from the Sale of Town Real Estate to fund the balance.

Other free cash proposals include $1,200 to purchase software to support tracking and ongoing maintenance schedules of town-owned vehicles; $42,000 for the replacement of the Highway Department's storage shed roof, $200,000 to reduce the tax levy.

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