REACH and Cancer Society team up for Great American Smokeout

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NORTH ADAMS, Mass - The REACH Community Health Foundation has joined forces with the local American Cancer Society affiliate to promote the Great American Smokeout on Thursday, November 20.

“The Great American Smokeout is a perfect opportunity for people who want to quit smoking. The American Cancer Society has a website to help smokers quit,” said Marie Barzousky, American Cancer Society Community Cancer Control Executive. “The website (www.cancer.org) features desktop helpers, including calculators that tell you how many cigarettes you are smoking over a given time and a calculator that tells you how much you are spending on cigarettes. It also offers tips, tools, and resources, as well as the QuitLine call back feature.”

REACH Community Health Foundation’s tobacco treatment program is helping smokers to stay smoke free for the Smokeout by providing “quit kits” to community members.

On Thursday, November 20, REACH will be in the lobby of North Adams Regional Hospital from 10 am - 2 pm. Community members are invited to stop by and pick up a free quit kit that has information, resources, snacks, stress balls and other tools to help smokers stay smoke free throughout the Great American Smokeout.

“Making the decision that you want to quit smoking is easy, but going through the process of quitting is not,” said Jennifer Civello, Tobacco Treatment Coordinator for REACH. “REACH offers two programs to help smokers quit -- Quitters are Winners and QuitLinks.”

Quitters are Winners is a four-session class normally offered at night. A trained tobacco treatment specialist helps the group to create a supportive environment, which in turn helps participants break the tobacco addiction. Each tobacco user who joins the class develops an individual plan for quitting. The program provides information about stress management, weight control, and how to prevent or handle relapses. Pre-registration for the program is necessary.  The fee is $20 and includes all program materials. The fee is refundable after completion of all four classes. Appropriate nicotine replacement therapies (patches and/or gum) are provided at cost.

“Some insurance companies offer reimbursement for tobacco treatment programs,” added Civello. “If you are thinking about quitting, check with your insurance provider to see if they will cover the cost of the program.”

If a support group setting doesn’t appeal to a smoker, Civello offers one-on-one support. For information:  413-664-5567.

The other tobacco treatment program offered by REACH is QuitLinks, which offers support to women who are pregnant or who have young children at home. The program offers individual or small group counseling to help moms and mothers-to-be quit smoking. The program is supported by a grant from the Massachusetts Department of Public Health and is offered free of charge.  

The REACH Community Health Foundation is a nonprofit subsidiary of Northern Berkshire Healthcare and is dedicated to improving the health of the Northern Berkshire community. In addition to tobacco treatment programs, REACH runs programs in men’s health, breast cancer support and care navigation, caregiver support, dental health, children’s health, and nutrition and fitness. For more information on tobacco treatment options, please call 413-664-5567.

The Great American Smokeout is part of the American Cancer Society Great American Health Challenge, a year-round initiative that encourages Americans to adopt healthy lifestyles to reduce their risk of cancer. More information on the Great American Health Challenge is available at www.cancer.org/greatamericans or by calling 1-800-ACS-2345.

The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. Founded in 1913 and with national headquarters in Atlanta, the Society has 13 regional Divisions and local offices in 3,400 communities, involving millions of volunteers across the United States. For more information, call toll free 1-800-ACS-2345 or visit www.cancer.org.
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Prospect Meadow Farm Opens New Vocational Barn

By Breanna SteeleiBerkshires Staff

A charcuterie board at the event displays fare from some of the regional producers.

PITTSFIELD, Mass. — Prospect Meadow Farm last week officially opened a new barn to sell plants and other goods it produces.

Prospect Meadow Farm Berkshires is an expansion of ServiceNet's first farm in Hatfield that has provided meaningful agricultural work, fair wages, and personal and professional growth to hundreds of individuals with intellectual and developmental disabilities since opening in 2011. 

The Berkshires farm opened on Crane Avenue two years ago and has now introduced a new vocational and unwinding space for the more than 25 farmhands who get paid a minimum wage.

"This is a facility for our folks who work on the farm to learn additional skills and do additional work," said Vice President of Vocational Services Shawn Robinson at the Friday event. "So we have a food packaging space, we've got a walk-in cooler space, we've got a floral design space, we've got a farm store room for staff, lunch room, and then a meditation room that we're standing in now, which is when you're having those hard moments and you need to get away from everything.

"This is going to be a peaceful place you can find and sort of find some comfort, and then hopefully get back to work."

The barn was built by funds from the state Executive Office of Economic Development and the state Department of Agricultural Resources that equated to around $600,000, with ServiceNet contributing around the same amount. The structure took over a year to build.

The state's Department of Developmental Services Commissioner Sarah Peterson spoke on how meaningful this farm and ServiceNet is to her and that this place is important to those who need it.

"Places like this are so crucial because they create opportunities for people living with disabilities that aren't plentiful," she said. "People living with developmental and intellectual disabilities have an unemployment rate over 25 percent five times the rate for people without disabilities, even more jarring is under appointment, which is at 80 percent. That means that four out of every five people with disabilities earn below market rate wages and have limited upward mobility.

"The building itself is really impressive, but what you're really seeing here is the result of vision. It's about opportunity, it's about community, and it's founded in the belief that every person deserves the chance to learn and work and contribute to thrive under the leadership of ServiceNet."

One aspect of the barn will be the market where produce from the farm and other local growers will be sold as well as keeping the tradition of Jodi's Seasonal, which previously occupied the location, alive with plant sales. The market will be open Monday through Saturday from 10 a.m. to 3 p.m.

"Everything you see in terms of the tomatoes, the fresh produce, that's all done with the hands of our farm hands here, individuals with disabilities who get out every single morning, get in those greenhouses, put their hands in the dirt, and make all of this happen, and this is just the start," said Robinson. "This farm is a little over a year old at this point, but give it another two years, and we hope to be growing enough food to share throughout the Berkshires."

Robinson said the farm is focused on local food security, recently partnering with the Hatfield Council on Aging and planning to work toward making enough food to partner with places in the Berkshires.

He said the barn serves the Hatfield farm and what the employees here needed.

"We've been able to learn the needs of the farm hands who work there and so we have learned that they need a comfortable break space for those times where it's hard to be out in the fields, we've learned that a quiet space for when you're going through something you need to be away from people are key, and then also we have a small farm store in Hatfield, but we've seen increasing interest in retail work from our participants, so we thought it was time for a larger-scale farm store," he said.

Robinson noted that Prospect Meadow Farm has helped the individuals working there feel valued and head.

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