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Word of Mouth Rockets Customers to Harvest Moon

By Justin SaldoiBerkshires Intern
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WILLIAMSTOWN — The Harvest Moon General Store opened last week at 724 North Hoosac Road. The new general store has everything from basic amenities, drinks and snacks to a well-stocked deli offering full line of soups, sandwiches and rotisserie meals for any time of the day.  

"So far business is going better than I could have hoped for," said Michelle Koelle, the store's proprietor. "I wanted to take it slow to get a feel for things until our grand opening so business has been mostly people in the neighborhood, but customers have come back multiple times since we opened last week and word of mouth is spreading."

Since the store opened, Koelle estimated that about 75 people have come in daily. "About 95 percent of our sales so far have been from the deli," she said. "My big draw is my slow-cooked ribs; I went through 13 racks of them in just one day last week."

Harvest Moon General Store owner Michelle Koelle sells lunch on Tuesday to Jim Bayliss.
Among the first-time customers were Williamstown residents Beverly Bayliss and her husband, Jim.

"We drove by the store several times before it opened; our hunger and curiosity brought us in today," said Beverly Bayliss. "It looks very nice. ... I like the colors, decorations and the menu."
A resident of Hinsdale, Koelle is no stranger the world of small business in the Berkshires. "I have always been interested in this kind of business, for six years I have been self-employed and ran a realty business with my husband in Pittsfield."

The property has seen its fair share of general stores, from the Tupelo Honey Market to McNichol's General Store for many years before that. Koelle offered her thoughts on challenges she has encountered with the location and her plans that she hopes will make the Harvest Moon outlast its predecessors. 

"The most challenging thing is trying to balance supply with demand," Koelle said. "Meat is too valuable a commodity to waste with respect to the amount of time it takes to get it and the life of the animal that provided it.

"Right now I am trying keep store prices convenient in terms of customer's gas and time so that people won't have to justify a drive down to Stop & Shop to save on milk and bread."

Koelle's plans for the general store as it grows include advertising online and through local papers and the addition of a delivery service. Another popular idea is the recent addition of rotisserie duck to the deli menu. Currently, the store has five employees but Koelle plans to hire more as it grows. 

The Harvest Moon General Store's hours are Monday through Wednesday 6:30 a.m. to 8 p.m., Thursday and Friday 6:30 a.m. to 10 p.m., Saturday 7:30 a.m. to 10 p.m. and Sunday 7:30 a.m. to 2 p.m. For more information or to place a takeout order, call 413-458-4300.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Letter: Williamstown Should Adopt Ban on Sewage Sludge Land Application

Letter to the Editor

To the editor:

This year, Williamstown Town Meeting will be considering whether to adopt a new bylaw that would prohibit the land application of sewage sludge or sewage sludge-derived products (biosolids). The ban would apply to land application of sludge and biosolids to farmland as a soil amendment or to home gardens where store bought compost may contain biosolids. The intent of this bylaw is to protect farmland, water sources, food crops and ultimately animals and people from PFAS contaminants.

PFAS are per- and polyfluoroalkyl substances, a group of "forever chemicals," and are linked to health issues like cancer, liver damage and immune system dysfunction. They enter wastewater systems through residential, commercial and industrial sources. Conventional treatment processes are largely ineffective at removing them. As a result, PFAS pass through treatment systems into surface waters or accumulate in sewage sludge/biosolids.

Most states and the federal law have been slow to regulate this activity. The EPA's January 2025 Draft Sewage Sludge Risk Assessment identified human health risks associated with land-applied biosolids containing as little as 1 part per billion of PFAS and yet federal law does not yet impose limits on PFAS in biosolids.

A growing number of states are adopting a range of regulatory and monitoring strategies. Maine is the only state so far to impose an outright ban on land application of biosolids from wastewater treatment plants, while Connecticut has banned the sale of biosolids containing PFAS for land application. In New York State, at least two communities, Thurston and Cameron, have banned the land application of biosolids.

At this time, we don't know of any farms in Williamstown that currently use biosolids. But we also don't know the future of the farms in our community. Biosolids can also be found in some commercially bagged compost. While this bylaw would not ban the sale of these products, we hope it will raise awareness and encourage our residents and local vendors to find biosolid-free products for use.

Let's keep our lands safe for our children and future generations. Williamstown's Select Board, Agricultural Commission, and the Board of Health recommend adoption of this article. We hope you will support this article on May 19, 7 p.m. at the town meeting at Williamstown Elementary School.

Stephanie Boyd
Sharon Wyrrick

Williamstown, Mass. 

 

 

 

 

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