BHS Achieves National Recognition for Excellence in Healthcare Marketing

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PITTSFIELD — Berkshire Health Systems has been honored nationally for its medical marketing efforts for the third year in a row, achieving a 2008 Bronze Aster Award in one of the largest competitions of its kind.

BHS was honored for a healthcare mailing focusing on the national recognition of Berkshire Medical Center's Cancer Program, recipient of an Outstanding Achievement Award by the American College of Surgeons Commission on Cancer. The Bronze Award honors BHS for ranking among the top 15% of all national entries in the Aster Award competition.

The 2008 Bronze Award winner for Berkshire Health Systems was designed by Mattoon Communications, a Pittsfield-based marketing and communications company led by Donna Mattoon.
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Striking Out Cancer in Berkshires Holds Sunday Party Before June 27 Games

By Stephen DravisiBerkshires.com Sports
PITTSFIELD, Mass. – Striking out Cancer in the Berkshires has been bringing smiles for half a decade.
 
This year, it also is bringing Smiley.
 
A day of community baseball and softball games that act as a fund-raiser for the Jimmy Fund is the brainchild of Joe DiCicco, who has expanded the event’s footprint over the years and seen a steady growth in money raised as a result.
 
This year’s games are scheduled for 9:30 a.m. on June 27 on Buddy Pellerin Field at Clapp Park.
 
But the festivities begin this Sunday from 2 to 4 p.m. at the Sideline Saloon on Fenn Street, where DiCicco invites families to come down, free of charge, to take photos with a Boston Red Sox World Series Trophy and meet Boston mascot Wally the Green Monster and Smiley, the mascot of the Triple-A Worcester Red Sox.
 
“It’s just a little way to give back to the community to start the week,” DiCicco said. “Last year, we had the trophy for the first time, and they want to bring it back, so that’s a good thing. Wally is different, and so is Smiley.”
 
What has not changed is DiCicco’s dedication to the Dana-Farber Cancer Institute’s Jimmy Fund, inspired by Einar Gustafson, a child who beat cancer with the help of Dr. Sidney Farber in 1948 and shared his story with the world under the name Jimmy to protect his anonymity.
 
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