Business Forum Focuses on 'Guerrilla Marketing'

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WILLIAMSTOWN - Berkshire Enterprises' next breakfast forum will be held on Friday, Jan. 25, from 7:30 to 9 at the Williams Inn.

The forum is called "The 16 Monumental Secrets of Guerrilla Marketing" and will feature a discussion with Steve Fogel, program director of Berkshire Enterprises. He will go over the 16 secrets and talk about how they apply to local businesses. There will be an opportunity for open discussion.

The breakfast forum will focus on the basic concepts underlying "guerrilla marketing." It is based on the work of Jay Conrad Levinson as adapted to the needs of local businesses. Small businesses need great marketing as much or more than large companies. They have to market smarter using limited budgets. They have to spend their dollars and time more effectively if they are to compete successfully.

The forum is free and a light refreshments and coffee will be served. Space is limited and reservations are required. For reservations or for more information, call Fogel at Berkshire Enterprises at 413-236-2141.

The program is the second in a series that Berkshire Enterprises is holding on practical business issues for small businesses in North County. The forums are sponsored by Berkshire Bank, Legacy Banks, Greylock Federal Credit Union, TD Banknorth and  Pittsfield Cooperative Bank. Berkshire Enterprises is a program of the Office for Workforce Development at Berkshire Community College.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Williamstown Board Opts to Negotiate with College on Water St. Lot

By Stephen DravisiBerkshires Staff

Newly elected board member Nate Budington, far left, participates in his first in-person meeting along with, from left, Matt Neely, Stephanie Boyd, Peter Beck, Shana Dixon and Town Manager Robert Menicocci.
WILLIAMSTOWN, Mass. — The Select Board on Monday decided to enter into negotiations with Williams College on the sale of the vacant town-owned lot at 59 Water St.
 
But the board members made it clear that the college's proposal to acquire the lot is a starting point, not a final deal that the elected officials would accept.
 
"For the sake of continued conversation, I'm in favor of [awarding Williams the site], but if this process wasn't continued with the opportunity for further negotiation, I wouldn't vote to continue this," Peter Beck said. "I think that next step is necessary for us to get to a yes on this."
 
"I think there's wide agreement on that," Matthew Neely said just before the 5-0 vote to enter talks with the college.
 
Williams was the sole respondent to a town-issued request for proposals to develop the former town garage site, currently a dirt lot.
 
The college's stated intent is to build a new Facilities office and create up to 170 parking spaces at 59 Water Street. That use will allow the college to redevelop the current Facilities building site and parking lot as part of a reconception of the school's indoor athletic and recreation facilities.
 
Under the terms of the RFP, the college's proposal was subjected to review by an ad hoc advisory committee to the town manager, who brought the question to the Select Board. That board will have the final say on any purchase and sales agreement.
 
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