Tourism Tuesday Focuses on Travel Packages to Boost Business

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“Speed Dating”-Style Packaging Meetings to Follow Packaging Trends to Extend Your Season will be discussed Nov. 27 at the Berkshire Visitors Bureau’s monthly Tourism Tuesday noon luncheon at the Crowne Plaza Hotel. Maureen O'Hanlon, a senior partner of the Prism Partnership, will explore current packaging trends, apply bureau research to suggest regional packaging possibilities and help attendees find partners to work with in creating off season travel packages. After O’Hanlon’s presentation, members will gather for one-on-one packaging meetings in a “speed dating” format. Participants will rotate through a series of three-minute meetings to consider the off-season package possibilities they can create with other businesses and organizations. The Prism Partnership, based in Boston, is a marketing, research, technology and business strategy consulting firm for the hospitality industry. A 25-year travel and hospitality industry veteran and a Berkshire resident, O’Hanlon was formerly senior vice president of sales and marketing for Prime Hospitality, Fairfield, NJ. Earlier she was senior vice president of the Loyalty Division of Carlson Marketing, a global marketing services agency, and before that was vice president of worldwide marketing and sales for Radisson Hotels. O’Hanlon is immediate past board chairman for Hospitality Sales & Marketing Association International (HSMAI) and vice chair of the HSMAI Foundation. She was named one of the most powerful women in America’s travel industry by Travel Agent magazine and one of the 25 most influential industry executives by Tour & Travel News. Members and non-members may attend Tourism Tuesdays, which are held to discuss Berkshire Visitors Bureau activities, provide networking opportunities and offer an introduction to the Bureau. Lunch is a buffet with dessert, and the cost is $18 for members and $22 for nonmembers. The Nov. 27 program will be extended to 1:30 p.m. to allow members time to meet. For a reservation or additional information, call (413) 743-4500, ext. 219, by Nov. 21.
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Pittsfield ConCom OKs Weed Treatment for Pontoosuc

By Brittany PolitoiBerkshires Staff

PITTSFIELD, Mass. — Pontoosuc Lake will be treated for weeds with a contact herbicide on Thursday, June 17. 

Last week, the Conservation Commission OK'd a request for Diquat treatment on 53 acres of the lake.

"We have four non-native and invasive species, three of which we are controlling with the use of herbicides, and if we didn't do that control, the weeds would take over the lake and the shore," explained Lee Hauge, president of the Friends of Pontoosuc Lake and Lanesborough's harbormaster. 

"All the shorelines would be unusable for swimming and even fishing, and you'd only have the center half of the lake, where you could do any boating or swimming if you could get out there." 

Pittsfield and Lanesborough equally share the management of the lake and associated costs.

Hauge explained that underwater weeds were harvested for almost 20 years, and it was successful in making the lake accessible for swimming and boating, though over the years, he said, the process favored the propagation of Eurasian milfoil, which spreads by fragmentation. 

"And so the result of that 20 years of harvesting control was the lake being choked by Eurasian milfoil, and the native desirable weeds were choked out of being able to grow because of the proliferation of the milfoil," he said. 

The application is for 53 acres, and Pontoosuc will need to be treated again in August. This will require permission from the ConCom. 

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