NORTH ADAMS — A Berkshire County company is driving into the fast lane.
North Adams-based Raceway Media LLC has inked a deal with SCORE Motorsports to be the primary sponsor of its No. 02 NEXTEL Cup Series entry, which will be driven by Carl Long this weekend at Las Vegas Motor Speedway. The company is using the race to promote its online classified division, www.racingjunk.com.
Ryan Maturski of Pownal, Vt., co-owner of Raceway Media, said the opportunity was too good to pass up.
"We had been following this story with Hermie Sadler and Carl Long since Rockingham, and I really wanted to get involved,†he said. “This is a great opportunity for us to help Hermie and Carl have a successful weekend, while creating awareness for www.racingjunk.com at the same time. We are proud to be on the car and look forward to a great race on Sunday."
RacingJunk.com is a free online classified service where racers, racing fans, and enthusiasts can find everything race-related, from racing parts and engines to complete racecars and anything in between. Approximately $80 million worth of products are currently posted on the site, with up to 600 new ads posted daily. Raceway is a division of Boxcar Media, owner of The Advocate and Family Beat newspapers and the iBerkshires.com Web site.
Driver Long has had some hard knocks in recent seasons, leading up to a horrific crash in February that left him without a car and without a sponsor. His luck changed, though, when he hooked up with fellow driver Hermie Sadler, co-owner of SCORE Motorsports with retired NBA star Bryant Stith. They scrambled to get Long qualified for the Vegas race, then capped the turnaround by partnering with new sponsor RacingJunk.com.
Sadler called it one of most amazing weeks of his racing career.
"I have never experienced this type of reaction to something I was involved in, and I am not even driving,†he said. “The way this deal has taken off this week is a great feeling. There are a lot of people out there that want to help the underdogs out, and it is fun. We will be representing a lot of people this weekend in addition to Raceway Media. We are proud to have them as a part of this effort this weekend," said the 1993 NASCAR Busch Series rookie of the year.
For more information, log on to www.sadlerfanclub.com, www.racingjunk.com, or www.carl-long.com .
Raceway Media is a multimedia publishing company servicing the racing industry. It publishes a quarterly all glossy, full-color racing magazine serving the Northeast and a monthly racing shopper that is distributed nationwide. RacingJunk.com is the online classified Website for the racing industry with over 30,000 registered members and over 500,000 visitors monthly. Raceway Media also owns and operates RVJunk.com and BoatingJunk.com.
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WMMGA to Host Gardening Half Day in Lenox
LENOX, Mass. — The WMMGA will host a gardening half day on April 5 from 9:00 a.m. to 12:15 p.m. at Lenox Memorial Middle and High School.
The event will feature eight workshops covering the following topics:
Ticks
Hydrangeas
Summer bulbs
Pollinator gardens
Good garden tools
Plant propagation
Heirloom tomatoes
Container gardening
The event will also include vendors, free refreshments, a sale table with puzzles, houseplants, and gently used garden books, and a garden-themed raffle.
Registration can be completed at wmmga.org. Class size is limited.
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